The Heir to one of the biggest if not biggest dynasty brands in street style and sneaker culture Air Jordan, Marcus Jordan, is beginning to carve his own name into the world of street style with the recent opening of his first store, the Trophy Room. In collaboration with Nike and Jordan Brand, of course, Trophy Room is an elevated retail experience inspired by the trophy room within his father, the Jordan family residence.

“TROPHY ROOM showcases a unique perspective into vintage Jordan family home videos & photos within the store’s decor. TROPHY ROOM simultaneously pays homage to Michael Jordan’s NBA career via Upper Deck Authenticated memorabilia. Through relationships with Jordan Brand, Nike Inc., & Upper Deck Authenticated; TROPHY ROOM aspires to offer footwear, apparel, & memorabilia that will serve as trophies to its loyal & dedicated consumers.” – TROPHY ROOM

The Orlando-based shop not only houses exclusive releases that’ll excite any sneaker head, its walls are also lined with rare Jordan memorabilia and family heirlooms, creating a warm, inviting atmosphere that many don’t often associate with sneaker boutiques.

Taking some time away from his busy schedule, Marcus Jordan emptied his soon-to-release Trophy Room x Jordan Brand backpack to reveal some of his everyday Essentials. Some of our favorite items include the custom Jumpman MacBook and the gold Grand Band money holder with Michael Jordan’s signature.

For more with Marcus, check out a recent Father’s Day piece with the heir to the dynasty brand Air Jordan down below.

Don’t forget to stay up to date with the latest in all fashion and trends. Marcus Jordan is definitely the GOAT for finally opening a store dedicated to the empire the Jordan Brand has become for us sneaker heads to bask in and enjoy.

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