Tom Ford’s Mens Spring/Summer 2017 collection is ready to go, it was recently released silently on Ford’s website. The website also offers a look at the entire campaign and features all of the new items for men and women, along with exclusive video footage. For menswear he presents 35 looks mostly inspired by the 70s which has been noted as Ford’s favorite era. He’s known for taking strands of 70s fashion trends and incorporating them into contemporary style; it seems not much has changed since his days as the Creative Director of Gucci and Yves Saint Laurent.
It’s clear that Ford decided to bring the 70s man into the contemporary era, through clothing that looked like he’d reached into an episode of Happy Days or That 70s Show, took a few pieces and tweaked them for contemporary men. His new collection features lapel suits, snazzy cocktail jackets, and chunky v-neck sweaters that can be paired with almost anything. There’s also cafe leather racer jackets that’ll make you think that Tom Ford is solely responsible for bringing leather jackets back when they actually never went anywhere. The collection goes from casual to very dressy, giving men something to wear for almost every occasion. We’re also seeing a lot of neutral colors in this collection such as black, gray, ivory; he occasionally adds in browns and blues.
The best thing about Tom Ford is that he’s practical, he knows where his target audience has to go and what they’ll be doing, which shows in his designs. Tom Ford has described the “Tom Ford Man” as international, well-traveled, having disposable income. He doesn’t design for fashion obsessed men who are smaller than a sample size. Instead, he designs for men who can afford his clothing, men who are not simply weathy by monetary means but in culture and life experiences as well.
Last September, Tom Ford enacted his new see-now, buy-now business model, in which his collections would become available for purchase almost immediately after it appears on the runway. He thinks that it is ridiculous to have customers wait months after the clothes are shown to purchase his clothes; he is joined by Burberry, Tommy Hilfiger, and Ralph Lauren in this philosophy.
Tom Ford’s new collection will be hitting the stores in the coming weeks.