H&M partners up with Hip Hop sensation, Ace Tee to compile their brand new collection featuring street wear fashion.
The ‘Bist du Down?’ singer serves as the face for the collaboration. With key inspirations from Ace Tee’s personal style, the collection taps into the femininity of street style. Giving heavy 90s vibes, the mega brand manages to channel a modern version of the time frame.
With the key designs elements of each piece, the collections seems to encompass a place in all of our closets. Solid blacks and whites as the primary colors featured, but we also see splashes of vibrant orange and yellow. The circulation of matching denim jacket and skirt sets, camouflage separates, graphic band tees and skin tight bodysuits adds to the evolution of today’s street style. In addition, the collection offers fitted caps, colorful sunglasses, a choker and branded socks.
“I am deeply convinced that music and fashion can connect people beyond nationality, gender and age. I am happy if I can achieve the same feeling with my collection”, says Ace Tee.
The collection is set to release on September 7th through H&M’s website. Considering the average selling rate of their capsule collections, this won’t be available for long. With fans of collection contributors impatiently waiting in front of their Macbooks, capsule collections normally sell out in just a few hours. As a result, only the truest fans receive the product. Especially relevant, Ace Tee gains the opportunity to be placed on a larger platform. Furthermore, this gives onlookers an opportunity to get to know her and understand her contribution through music. Seems like a win for both the mega brand and this budding musical talent.
Written by Sydney Murdock
