Adidas Runs for #1: Wings + Horns Collab

Adidas is looking to rise out of the ashes of its #2 spot as international athletic sportswear brand, Nike has too long held the title as #1 spot. Adidas is battling back with its recent run of celebrity collaborations, think Yeezy Boost created by Kanye West; or their recent designer collaboration with Stella McCartney. It seems as though Adidas has a new strategy to align its brand with the tastemakers within specific target markets that perhaps normally they would not or could not penetrate.

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Wings + Horns definitely fits the description of a tastemaker brand with a very clear audience. This contemporary menswear label and brand is based out of Vancouver, CA. Wings + Horns can be summarized as Japanese inspired design that evokes a Canadian feel. It is a label for the man that pays attention to detail and has an elevated casual style.

What can you expect from this collaboration is a re-interpretation of the classic Stan Smith Adidas sneaker. It features an all black or grey authentic pebbled leather upper, tonal laces, perforated stripes and raw-edged heel cup. The shoes retails for a reasonable 190 CAD or 150 USD. Please visit the Wings + Horns site for physical stores locations or to purchase online.

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