“MADE has always been a great forum for bringing creativity to life”, said Opening Ceremony founders.
The artist realm is very diverse, allowing artists of all genres to branch out to other industries. Integrating the fashion and music realm, the MADE Los Angeles 2017 event featured independent fashion brands, designers, and activists.
A cloud of cannabis took over the MADE in Los Angeles two-day event on June 9th and 10th.
A fashion, music and cultural event presented and co-curated by American Express. Never underestimated the swag of Wiz Khalifa and Snoop Dogg changed the dynamic of the fashion runway; set up as part runway and part shoppable music video. A live performance from Wiz Khalifa x 424 x Pleasures to a West Coast dream with Snoop Dogg x Joyrich.
As Opening Ceremony’s first ever LA Runway show, Wiz Khalifa performed live with members of Taylor Gang. The laser light showed featured the “Black and Yellow” song pushing the fashion aspect into the shadows. The collection consisted primarily of sunny yellow hooded sweatshirts, cut off shorts, workwear-inspired jackets, checkerboard track pants with the logo Four Two Four printed down the side. Giving off a Nascar uniform vibe, all the custom fit pieces from the streetwear collection are available for purchase. The Cala body scan is also available to create custom looks from the limited edition Khalifa capsule collection.
“I admire that [my dad] stayed true to himself”, said Cordell Broadus, Creative Director.
With a backdrop of lowrider cars, did we expect anything less from Snoop Dogg? Returning to the West Coast, Snoop Dogg hit the center stage to DJ live. Blue paisley bandana prints and super baggy silhouettes printed with the word DOGGYSTYLE took over the runway. The majority of the streetwear and loungewear staples featured velour track suits, silk dress robes, oversized plaid t-shirts, varsity jackets, and faux mink car coats made up.