Do Brands Matter?

Gap, Bebe, Prada, Chanel, Apple…these are all prevalent brands that for some people have a deep-seeded meaning. Understandably, spending $3K on a classic Chanel bag would have me feeling a “certain type of away” too! However, I have been thinking…in this age of individualism, of constant innovation. Do brands really matter?

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It seems to me that every couple of weeks there is a major collaboration between a designer brand and a mid-tier retailer. Does branding have a certain level of fluidity? That you can offer your luxury brand at an affordable price, yet  your customer still  some how makes them feel affiliated to the brand.

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Lately, to me it seems that the meaning of clothing brands have been so watered down by constant sales, flash-sites that offer major discounts on luxury goods and the lack of diversity of product design. Seemingly we are swirling in a soup of sameness and sales that make it difficult as a consumer to decipher. What is in a brand name? Personally, I no longer shop to be associated with a certain brand, rather I look for a unique design, value and quality. So I ask my Kontrol readers, are you loyal to a particular brand?

 

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