A woman’s closet is incomplete with out her denims, this is fact. And, for some of us, there is a lust that has been developed within to collect and grow our denim count. One thing is for certain, a woman will pay a pretty penny for jeans of the perfect fit – i.e. no muffintop action, a nice lift and bubbling of the backside and not too much extra fabric dragging at the bottom. For perfect fitting jeans are simply priceless. With that being said, Mick Jagger’s daughter, Georgia May, has joined forces with California-based, Hudson Jeans and together they’ve created a more Euro looking jean that is sure to make head’s turn!
Earlier this week, we learned that Hudson Jeans was acquired by California denim company Joe’s Jeans — but it looks like the smaller label is angling for a more global appearance. Hudson recruited British model/Rolling Stones progeny Georgia May Jagger to pose for their fall campaign… in little more than denim and a Union Jack.
Georgia models Hudson’s separates with “A Single Man” actor Jon Kortajarena in sultry black and white. Ben Taverniti, the brand’s creative director, told Women’s Wear Daily that the campaign “[revolves] around our brand mantra of ‘Let yourself go.'”
You’ll note those guiding words are immortalized in a hashtag, fashion’s new favorite way of inserting itself into the digital landscape. Hudson’s extending their campaign to IRL “models,” allowing users to tag #LetYourselfGo on photos of themselves, well, letting go.
Take a look at Georgia’s decidedly British take on American denim below, and contribute to Hudson’s campaign if you feel so inclined. How do you let yourself go?