Reebok Classics Aim To Get That Guwop Effect: Gucci Mane x Reebok

Image of Gucci Mane reebok ad campaign
Photo Daniel Regan/Stylist Jason Rembert

Mr. Davis is having an amazing year. Since his release from prison September 20, 2016, East Atlanta Santa has been the definition of the Glow Up!

On October 17, 2017, the so icy rapper married his beautiful boss babe Keyshia Kaoir. They’re very glamoured and over the top ceremony broadcast live on BET, and it was truly The Main Event. And, now Reebok Classics have announced Gucci Mane as the face of their latest campaign. Gucci Mane will join artist’s such as Future, Machine Gun Kelly, Rae Sremmurd, and Teyana Taylor as apart of the classic’s campaigns.

The Workout Plus EG is a Rebook workout sneaker, that originated in 1986. But, the workout sneakers are no longer just that, it’s a fashion and styling staple that can be worn by our favorite rappers and other entertainers. Fashion and Gucci or Gucci Mane go hand and hand, you can’t say one term without the other. Guwop is the perfect person as one of the faces for Reebok brand who continues emerge with time.  Gucci Mane was camera ready for the campaign’s photo shoot, photographed by lifestyle photographer Daniel Regan, videographer  Thuan Tran, and stylist Jason Rembert. The shoot took place in at Attic Studios in New York City.

So, take a look at the exclusive images below.

Image of Gucci Mane in rebook classics black
Photographer-Daniel Regan/Stylist Jason Rembert
Image of Gucci Mane in white reebok classic
Photographer-Daniel Regan/Stylist Jason Rembert

Currently, available at Reebok.com and Jimmy Jazz for $85. The Workout Plus EG sneaker comes in five colors for men. Those colors include black/white, army green, smokey indigo, burnt amber and skull grey , all with white soles. The classic shoe also comes in a nubuck suede overlay with a perforated upper along with its signature gum bottom, according to Reebok account executive.

Image 3 colors of reebok classics
Image-Daniel Regan
According to the Reebok Classic General Manager Todd Krinsky,

We are so excited to welcome Gucci Mane to the Reebok family.  Gucci Mane has a deep heritage in music and lifestyle and natural ties to the Workout. We look forward to working together on the upcoming campaign.

It’s going to be a ‘cold” winter, thanks to Reebok x Gucci Mane.
Image of gucci mane in grey reebok classics
Photo Daniel Regan/Stylist Jason Rembert
Image of gucci mane in black leather reebok classics
Photo Daniel Regan/Stylist Jason Rembert
Shanice Shantelle

Fashion Writer

Fashion writer for Kontrol. Has previously interned as a reporter for local newspaper in North Carolina. While, freelancing for 2 independent social media blogs as social marketer and writer. Shanice is continuing to perfect her writing craft and gain exposure for more opportunities within entertainment and media.