KONTROL EXCLUSIVE | It’s all about hair with Inova Professional

Inova Professional hair brand is known for taking innovative measures to dominate the hair game! Simon Aminov and Daniel Babishov are two salon owners and master stylist that are passionate about helping women feel beautiful. The natives of Israel dominated the hair game for over 20 years. KontrolBeauty sat down with Simon Aminov and Daniel Babishov to discuss salon business, haircare, and the brand.
inova professional logo
Courtesy: Inova Professional
Simon Aminov moved from Israel to New York to get his start in the hair industry.
KontrolBeauty asked how difficult was the transition he stated “Because of the
language barrier it was hard in the beginning. It took a lot of time and hard work. Early on I knew customer service was key. I had to learn to understand the different mentality of the American people. But I built my confidence up shortly after because of my ambition. I had a goal and nothing was going to stop me from attaining it.”  Aminov was also raised by women, which could be a reason why he became a great hairstylist. “I would do their hair every day and began to understand a woman’s needs,” he stated. With living in New York and working newly in the industry he was mentored by three unique stylists, Paul Mitchell, Robert Cromeans, and Takashi. “Robert he helped me a lot. He taught me to see the “bigger picture” in a sense, the vision of the business and how to manage the creative. He also helped me with customer service. Takashi taught me a lot of hairstyles that were popular here in the US and what women here were looking for.” His goal is to make women feel confident and look fabulous. “It makes me excited especially when they change the look completely. I feel like I was maybe the bright spot in her day, and I feel an innate sense of accomplished and joy when I see my clients happy.”
Inova Professional Hair brand products
Courtesy: Inova Professional

Daniel Babishov is known as an internationally renowned salon owner and hair stylist.

He enlightens KontrolBeauty on the process one should take if they wanted to join the industry. “I would tell them that in this industry as is many others, they have to be ready to work hard and have thick skin because there is a lot of competition. As long as they love it, it will not be hard to surpass the obstacles.” In this savvy world since the rise of YouTube more people are going to the DIY methods. We asked the professionals what’s your opinion on YouTube stylist. “I think that some of them have a real talent for what they are doing. It is nice that others can learn and open their minds about different things.” Also, being a man in a women dominated field you would think it would be intimidating. Babishov said NO! “I have complete passion for what I do – I love doing hair, seeing women smile, and I love Inova Professional.” Now, what is the Inova Professional brand? “The main difference with Inova Professional Keratin is this was created by experienced stylists, who know what is needed in a keratin. It has the highest concentration of Keratin in the market now.  It helps repair the hair, reduce frizz, and makes your hair shine.” 
Inova ProfessionaHair brand products
Courtesy: Inova Professional

Inova Professional products are great to use at home as well as the salon. The

products can be used on all textures, lengths, and colors. “The best method to use at home is Inova Professional Smooth protection sulfate-free Shampoo and Smooth Hydrating Conditioner,” said Babishov. KontrolBeauty asked if you could choose one, what is your favorite product from this line? “I would not be able to choose just one because all of the Inova Professional products work hand in hand. To give you a straight answer I would have to say the complete line is my favorite,” said the stylist. Now you want healthy luxurious hair the two stylists told us it’s important for “weekly treatment with the Inova Professional Miracle mask, 6 – 8 weeks trim, and 4-6 months recommended Keratin treatment.  By this, you promise yourself to have healthy hair.” When going to a salon it’s sometimes hard to describe what you really want? The stylist said “The best way to do this is by not only telling your stylist what you initially want but by also being open-minded to their suggestions. Your stylist is experienced and by looking at you can help direct you in the right direction.”

 

Inova Professional hair brand Keratin Treatment
Courtesy: Inova Professional

Fall is here and Daniel Babishov and Simon Aminov gave us some great tips for hair care. The best way to restore any damaged or dry hair is to use a hair mask! “A hair mask should be used on a weekly basis. Inova Professional has a solution with a Miracle and a Pro-Fusion Therapy for intense repair.” If you currently have color and don’t like looking dull they suggest you use “the Inova Professional Color Deposit line is the best to use on colored hair. It includes Shampoo, conditioner, and a deep conditioning mask.”  We also asked what styles they are loving and what styles should kindly go away. The man bun got the boot but if you didn’t know already short is the new long! The styles they also suggested are “the long bob with waves like Rachel McAdams, straight clean look is always in style, and a sleek back ponytail is always fashionable in the fall.” It was great connecting with the Inova Professional owners. Check out more of their products at www.inovaprofessional.com

written by @leahgordone

Leah Gordone

Executive Beauty Director

Leah Gordone is an published writer and full-time content contributor to YouTube and Kontrol Magazine. She has been known for her beauty videos, college vlogs and crazy storytime videos on YouTube. Not only is she a rising star in the cyber world but she is also an educator. Gordone has a Bachelor of Arts degree in Communications and Speech and upon completion of a Master's in Education in School Counseling. Instagram/Twitter/YouTube @leahgordone