Is it hard to find a foundation shade that matches your skin tone? Well, you’re not the only one! Finding foundations that match deeper skin tones is not the easiest job. If you go to your local drug stores such as Wal-Mart, Walgreens, CVS and etc.. there are very few brands that provide a wide-range of shades for WOC. It seems like most companies stop at the shades, soft-sable or Carmel. However, when they do have a shade its completely red in which they fail to understand WOC skin have different undertones. It’s simple! Women of color shades shouldn’t be one-color-fits-all!
With the high demand of makeup and ever evolving internet. Beauty is highly searched and multi-billion dollar makeup brands are in high demand. The makeup industry is completely diverse but yet and still some beauty brands are catered to the typical European beauty standard. Some companies have taken a couple of notes from statistics. TABS GROUP, did a U.S Cosmetics study in 2015, they found out the top four mainstream brands are Maybelline, CoverGirl, Revlon and L’Oréal. These same brands have color ranges for EVERY girl. So they understand the struggle.
Brands like Maybelline, who recently released the Fit Me Foundation collections comes 24 shades and retail at $4.97! CoverGirl also took some notes and has led campaigns with Zendaya, Janelle Monae and Queen Latifah. In fact, the queen collection is targeted as “Makeup for Darkskin.” It’s a brand that stand alongside other WOC lines like Iman, Black Opal and Black Radiance. Beyonce led the L’Oréal True Match campaign for years. True Match is another great product that’s offered in over 33 shades.
Thankfully, brands are now acknowledging women of color more with the expansion of deeper complexion shades. It’s a working progress and hopefully the work will be put in sooner than later. Below are a list of #KONTROLBEAUTYPICKS our top 10 foundations for women of color!
Black Up Matifying Fluid Foundation (Retail: $41.50) A eight-hour wear, long-lasting, mattifying fluid foundation.
Giorgio Armani Luminous Silk Foundation (Retail: $62.00) A lightweight liquid foundation that achieves a radiant, silky finish.
L’Oréal True Match™ Super Blendable Makeup (Retail: $10.95) Matches skin tone and texture. Non-Cakey. Oil-free.
MAKEUP FOREVER Ultra HD Foundation (Retail: $43.00) A bestselling HD foundation with an ultra-lightweight texture that provides ultra flawless skin.
NARS All Day Luminous Weightless Foundation (Retail: $48.00) An oil-free foundation that delivers full, natural-looking coverage with one drop, for lightweight, 16-hour wear.
COVER FX custom cover drops (Retail: $40.00) A revolutionary drop formula of concentrated pigments that allows you to weightlessly transform products in your beauty regimen into your ideal coverage.
Hourglass Vanish Seamless Finish Foundation Stick (Retail: $46.00) A long-wearing foundation stick with the coverage of a concealer, fluidity of a liquid, and weightlessness of a powder for invisible full coverage.
Black Opal True Color Pore Perfecting Liquid Foundation (Retail: $12.95) Lightweight, oil-free liquid foundation seamlessly blends to provide flawless coverage with a high definition finish.
L’Oréal Infallible Matte Foundation (Retail: $12.99) 24HR Foundation, air-light texture with a demi-matte finish
Maybeline FIT ME foundation Matte and Poreless (Retail: $62.00) Maybelline’s pore-minimizing foundation contains their genius blurring micro-powders that erase pores and absorb oil for a naturally matte and poreless-looking finish.