Luxury menswear fashion brand LVL XIII and pop singer Jason Derulo have officially launched their apparel line. Their line is exclusively sold in Bloomingdales, Starting with their Fall 2017 collection. A celebration of the partnership between the LVL XIII and the high-end department store was held this past Sunday (Oct 29.) at the Lenox Mall Bloomingdales location in Atlanta.
The collection is described as being upscale, street and sexy. It features t-shirts, sweatshirts, baseball jackets, joggers, puffer coats, along with raincoats. The color palette is mainly black, white, and grey, however, there are also hints of navy and hunter green. LVL XIII has also included a couple unique camouflage and color blocking patterns.
Jason expresses that his favorite pieces from the collection are the Convertible Color-Block Rain Coat and the Convertible Backpack Jacket. The interesting part about these garments is the fact that they can become two different items in one. The same idea goes for a few other items in the collection as well.
The Convertible Color-Block Rain Coat contains a zipper midway down the garment which allows it to be turned into a short windbreaker. Ideal for the consumer who wants a coat and a short jacket, but doesn’t want to spend the time and money trying to get both. Also, the Convertible Backpack Jacket comes as a jacket that can easily be turned into a backpack.
Jason is seen wearing the raincoat in the music video for his single “Swalla” which features Nicki Minaj and Ty Dolla $ign. The video is currently almost a billion views online.
The collection signifies an expansion of LVL XIII, in products and availability. Created by designer Antonio Brown, LVL XIII started out as a high-end men’s footwear brand. It’s known for its use of metallic colors, gold hardware, and an abundance of zippers and straps. Antonio’s unique designs attracted a lot of celebrities including Jason.
The two met through the pop singers’ former stylist after he fell in love with a one-of-a-kind pair LVL XIII sneakers. Jason wore the shoes during a Good Morning America performance and accidentally ruined them. Though Antonio was furious, all was forgiven when the two sat down shared their similar interests in fashion. Their new friendship prompted Jason decided to come aboard LVL XIII as an investor, creative collaborative, and brand ambassador.
The apparel line came about in response to both Antonio and Jason noticing something missing from their brand. During photo shoots, Jason would wear LVL XIII shoes but always had to put on someone else’s clothing. They collaborated to create high-end, stylish clothing that’s also innovative and multi-functional. Throughout the process, a relationship was formed with Bloomingdales and the major high-end retailer loved LVL XIII finished product so much that a partnership was proposed.
LVL XIII’s new apparel line is currently available in all 38 Bloomingdale stores. That’s 13 states where consumers can find Antonio and Jason’s unique and innovative Fall designs. Price points go from $90-$500, however, some of the garments are 2-in-1 so you get more for your buck.
As for Jason, he’s currently shooting the video for an upcoming single with French Montana called “Tip-Toe.” So, Fans should definitely be on the lookout for the new music. However, in the meantime, they can stop by Bloomingdales and snatch up a few of these new and exclusive LVL XIII pieces before they are all gone.