Often times our gifts come with the addition of finding ways to connect it to the prosperity and overall benefit of others.
Although we’ve recently been witnesses to the groundbreaking achievements people of color are making through crushing music records, and the boost in representation through film and TV, branding in terms of fashion has been on the lower end of the stick with recent headlines centering around a certain mockery of a targeted race.
However, up and coming businesses are the new boomers, and fashion line founder, owner, and overall boss, Shanaya Steave, is planting her feet firmly in the market with brand “Entice One.”
Steave identifies herself as someone who “enjoys figuring things out,” and it was during the time when she was attending Pittsburgh’s Point Park University, where she had a class assignment to figure out and complete a business plan, she settled on fashion per her mom’s request. “It’s [fashion] always been around me, but I never pursued it because I was hung up on working in Corporate America and retaining a job that paid good money. Since I’ve sustained that, I realized that working a 9-5 wasn’t my gift, but a condition I was taught by educators. I wasn’t stressed about finding resources, nor did I mind working all day and night to complete it because I knew what I wanted. The answers came naturally. That’s when I discovered fashion was my gift.”
The road to accomplishing her greatest goal yet wasn’t an easy start-up for Steave. Her small battle with procrastination is something she felt stood in the way of her own destiny, accompanied by the fear put on by others surrounding her, which ultimately drove her to begin a mechanism of keeping the idea of major projects to herself. “I meditate at night, and I talk to God more than I’ve ever talked to him before. He knows my heart and is leading me right now. I believe in myself, and I speak favor over Entice One and everyone I encounter that connects with my brand. I stop announcing my every move and start manifesting my purpose.”
Manifestation is what built the connection that Entice One has built amongst many women. The line, which carries the messages that Steave grasped from her mother and grandmother, who she explains embodied independent and respected women, does just that for its consumers through edgy, versatile, and multi-fitted pieces.
“I realized that working a 9-5 wasn’t my gift, but a condition I was taught by educators.”
The label gleams from the foundation of choosing collaboration over competition, in what Steave believes to be sometimes hidden by society’s glorification of women attacking other women, rather than uplifting one another for the result of a unified growth. “Find your confidence, embrace your imperfections, reach out to other women to network and collaborate. Love on yourself, this determines your happiness, and you’re the only one in control of that. Change your mindset, instead of tearing down the next person, get in touch with who you are and find what you’re missing.”
Steave has sprouted through the spaces of different women her entire life as the oldest of four girls. From that, she has taken on the consistent mindset of responsibility and completing things on her own, but also finding a centered balance with making it okay to ask for help, and maintaining an ever-improving lifestyle.
“I believe in myself and I speak favor over Entice One, and everyone I encounter that connects with my brand. I stop announcing my every move and start manifesting my purpose.”
Before bed every night, Steave uses Youtube meditation music as her peaceful stimulation for reflection.
In addition to that, her morning routine consists of a daily prayer and devotional that she applies to her life and the ultimate drive of continued success. “Peace is priceless so I make it my duty to stay on track and surround myself with positive people, places, and activities to help me prosper.”
As Entice One continues to expand in the independent designer industry, Steave hopes to work with notable names such as Michelle Obama, Beyoncé, Taraji P.Henson, Monica, Karen Civil, Style & Poise’s Roni, and many more women in the future who she believes voices and use of platform fits the ideal Entice women.
“Find your confidence, embrace your imperfections, reach out to other women to network and collaborate. Love on yourself, this determines your happiness, and you’re the only one in control of that.”
Until then, it’s all about going above and beyond for the line. For starters, and with a bang, Entice One moving to L.A.!
Steave, will also be heading to China in May to visit factories for potential partners in bringing her designs to life, as another part of Entice One’s brand transitions into a private label. Other endeavors cooking according to Steave, and she encourages consumers to continue to follow the label’s journey to the sky. “Be yourself! Don’t worry about what anyone else is doing. Stay focused on what motivates and drives you. Write down your visions/goals and bring them to life. At the end of the day, what’s for you will always be for you. You will hear the word ‘NO’ a lot, but don’t let it determine your future or stop your hustle. Keep going.”
Be sure to check out and shop for the latest and greatest stylish pieces over at EnticeOne.com!
Also, be sure to stay updated on all things Shanaya Steave and the Entice One brand @enticeone on all social media platforms.