What’s popping you guys! I got some dope news from our friends over at Reebok via M&C Saatchi Sport & Entertainment. As if Reebok hasn’t already treated us enough with their dope collaborations throughout 2016, Reebok Classic continues with its collaboration with multi-platinum selling Top Dawg Entertainment artist Kendrick Lamar, launching his highly anticipated final capsule within the ‘Red and Blue’ collection, which celebrates one of the brand’s most iconic sneakers, the Classic Leather.
Following the success of this summer’s red & blue capsule, Reebok Classic and Kendrick Lamar drop the final installment in the inspirational ‘Red and Blue’ collection.
After dominating this year’s music award show season and dropping his third major label studio album to critical acclaim, Kendrick returns with the Classic Leather Lux. A timeless yet distinctive design, the sneaker is executed in olive green premium leather, representing the Compton saying that “mixing Red and Blue makes Green’; when we come together united we can inspire and encourage growth. The eye-catching green combined with embossed accents of red and blue text on the heel tabs, to symbolize the existing divide between gangs and to emphasize Kendrick’s message of a call for neutrality. A retro gum sole provides an interesting contrast to the muted green upper, and the star crest tongue branding completes the look in Classic style.
Speaking to the collaboration, Kendrick Lamar said, “similar to my collaborations with Reebok in the past, I want to create products that provide fans with larger meanings and messages – particularly ones that inspire unity and growth within communities and youth. In Compton, we have a saying that ‘mixing Red and Blue makes Green.’ While ‘green’ is usually thought of in a monetary respect here, this shoe represents a new definition of ‘green’ – community growth. If we work together, we can break down barriers and prosper.”
Available in unisex and kid’s sizes, the Reebok Classic x Kendrick Lamar Classic Leather Lux is available at Reebok.com and limited global retailers on Black Friday, November 25th, 2016.