On Tuesday, pop star, Rihanna, made a special appearance at her L.A. pop up store to celebrate the launch of her new collection for Fenty x Puma.
Celebrating the launch of your new collection hitting stores could be a constant cycle of show appearances, interviews, and repetitive walks up and down the ladder of your private jet to fly God knows where at any and every time of the day. For Rihanna, there is one other thing that she does to bring the new season of her Fenty x Puma collection. This would be making an appearance at one of her pop up stores to greet the hundreds of fans who have flocked from around the world to this location to get their hands on one of her covetable pieces. One could only imagine, however, how difficult it must have been to be able to get around the store, which was must have been packed from the inside out with people all clambering to get just a peek of Rihanna and all her beautiful fashion glory.
Rihanna was simply stunning as usually, having cleverly chosen to wear one of her Fenty x Puma parkas styled as a dress. The look was topped off with an array of bold statement jewelry and her hair was long with a straight Chinese bang. At one point, the “Work” singer decided to do some actual retail work by personally checking some of her fans out at the cash register. I mean- who wouldn’t love to have Rihanna as their check girl?
As it seems, these appearances at her pop up shops seems to be a sort of tradition for Rihanna. Last September, to celebrate the launch of her Autumn/Winter collection, she made an appearance at her NYC pop up store and regaled her fans with her presence, signed autographs and also jumped on the register and began to check people out.