Suit Supply

Suitsupply’s SS18 Campaign Is Celebrating Gay Love on Their Global Platform

Suit Supply
Courtesy of Suit Supply

The global men’s tailoring brand released their SS18 campaign putting the spotlight on gay love, illuminating the attraction between two men. While pride and love are celebrated in many parts of the world, it is generally left out of mainstream advertising. On display throughout nearly 100 stores, across 22 countries, the Suitsupply SS18 campaign will have gay relationships front and center, lauded as the “everyday” gentleman.

Suitsupply has a strong reputation for combining best-in-class luxury fabrics, with expert craftsmanship and an unparalleled in-store tailoring experience. The new collection, available now in stores and online, features linen cotton blended suits, boldly checked jackets, lightweight bombers and introduces new colors to their highly coveted Traveler Edition. The Traveler suits and shirts are crafted from smart luxury fabrics that won’t wrinkle in any suitcase, designed specifically for their on-the-go customer.

Suit Supply
Courtesy of Suit Supply

FROM DISCUSSIONS WITH FOKKE DE JONG, FOUNDER & CEO:

Q: Why a gay men’s campaign now?
A: The attraction between people is an important part of fashion advertising. A campaign featuring the attraction between men was long overdue and particularly relevant for our brand.

Q: Where will you be running this campaign?
A: We will be running this campaign online, throughout our social channels, within our stores, and on outdoor billboards.

Q: Do you believe that this campaign carries the risk of negatively impacting business in countries where LGBTQ communities are not accepted?
A: Yes, we do believe there is potential for negative impact, especially in countries where we have a significant presence, that are known for contrasting viewpoints.

Suit Supply
Courtesy of Suit Supply
Suit Supply
Courtesy of Suit Supply
Suit Supply
Courtesy of Suit Supply

For more information visit www.suitsupply.com or follow @SUITSUPPLY on Instagram.

Kontrol Side Menu
Add more content here...
close
Thanks !

Thanks for sharing this, you are awesome !

SwimSuit Fashion Editorial For Kontrol Magazine Styled By Julian Lark For The Julian Rashard Group

Stay in the loop with the latest fashion trends, the best in beauty, celebrity news, and more.

Subscribe to Kontrol Magazine to receive weekly life-updates

Latest stories for you

Subscribe to receive weekly life-updates