Right after the abrupt news of Givenchy’s Creative Director Riccardo Tisci’s departure from the brand, another creative genius has decided to part ways with their branding agency. One of the main designers behind Supreme’s long-term success has left the brand after more than a decade of work.
According to WWD, Angelo Baque will be leaving the popular streetwear brand.
The news of Baque’s departure comes just a few weeks after the reveal of the extremely popular Louis Vuitton x Supreme collaboration that made its way on LV’s Paris runway show.
However, Baque won’t completely part ways with the brand. Baque will be working progressively on his own creative agency and Supreme is going to be one of his clients. No surprise there right? He will continue to consult with the house on art direction. Which will include lookbooks, editorial imagery and offering advice on other matters? Nike NSW and Converse are also on his client roster.
“I spent 10 years with the brand and I’ve changed a lot in those 10 years,” said Baque. “When I started with Supreme, I didn’t know what the hell I was going to do. There was no title and it was just wide open. The company was so small back then. It was 2006 and I was able to figure it out and see where I fit in. I have a photo background and I felt like I could help the brand and bring a new perspective to the visuals.”
Additionally according to WWD, “With the actual garments, nothing has changed because the objective of Supreme has always been to make cool shit,” said Baque. “Our muses are the same and they have always been skaters. What’s different is that 10 years ago, you had to be in the know and now you can hang out below 14th Street and you know what Supreme is. But you are never going to be able to go into Macy’s, Zumiez or Bloomingdale’s and buy the brand.”
He goes on to talk about the hype and critics, “People are always going to hate. If you aren’t getting hated on, you aren’t doing it right,” said Baque. “Ten years ago people told me Supreme sold out. That will never change. You are damned if you do and damned if you don’t.”
As far as the pricing strategy, “Supreme knows there is nothing that the brand is ashamed of making because ultimately no corners were cut in order to make that product. You are still going to get what you paid for and a lot of kids don’t understand that,” said Baque. “A lot of thought goes into it and that’s why Supreme has lasted so long. Now the fashion world has come to us. It used to be straight copy or inspiration, now it’s the other way around, whether it’s Vetements, Off-White or Gucci. Gucci is streetwear. They are selling hoodies and denim.”
His Awake fashion line now started out in 2013 and is still in the works as his main focus now. “I will grow it little by little, but the beauty of doing Awake is I can kind of do it when I feel like doing it,” said Baque. “I’m in no rush to sell it in many places. In the past, you feel these pressures to make certain items for certain accounts and the next thing you know you are making a leather trench for a store in Japan. I want to make something when I have something to say, not for the sake of selling clothes.”