Since its inception in 1910, Chanel has continually led and dominated the catwalk and high-end fashion houses, while also making a huge impact on the style and elegance of ordinary women across the globe. While primarily known for haute couture, Chanel was the first design house to embrace the use of accessories to transform outfits: to marry together the functional with the opulent. The highly recognizable offerings from lauded couture brand Chanel, have recently been added to the luxury watch portfolio of Swiss watchmakers, Bucherer.
Chanel has been at the forefront of timepiece design since the first collection, the Première, was unveiled in 1987, and since then, four other collections have joined it to make a stunning portfolio, as diverse as it is innovative.
The collections within Chanel’s portfolio are the Première, the J12, Jewelry Watches, Mademoiselle Privé, and the most recent Boy.Friend; with each collection, comes the opportunity for you to acquire a timeless and classic timepiece that complements your own style. Bucherer is proudly the only company online to be able to source these watches for the UK market; these are not timepieces to be found in every store.
Your personal style and passions, though, will dictate the choice that you make within the collections.
The Première combines the high fashion and the art of measuring time to stunning effect and provides a feminine, clean and classic aesthetic that is refined by the iconic Chanel lettering. The J12 collection provides a sporty, yet elegant solution to timekeeping, and the Mademoiselle Privé collection that epitomizes femininity by combining delicacy with artisan design. You may prefer the creative flair and iconic imagery that are abundant in Chanel’s jewelry watches, which provide the telling of time along with a design story. The addition of the uncomplicated Boy.Friend collection asserts a new look to Chanel’s timepieces: balanced proportions and understated style. The Boy.Friend’s case is reminiscent of the Première: its octagonal shape references the Place Vendome in Paris, which could be seen from The Ritz, where Coco Chanel lived. Chanel has a predisposition to using iconic imagery and replication throughout their designs that only the attentive will notice.
All collections are made with the superior Swiss high-precision quartz movement, with the quality that is synonymous with Chanel. You have the opportunity to own a timeless piece of haute-horology that is true to the ambitions of Coco Chanel, and the brand as it is today. Coco Chanel’s vision for her designs were of elegance, class, and style, all of which are underpinned with great functionality and quality. There are rarely influencers and designers, or indeed brands, that command such prestige and reverence over such a period of time as Chanel.
The portfolio of timepiece collections is designed with the wearer in mind, and the need for the accessory to transcend fashion trends and fads. Chanel is steeped in a rich and opulent heritage of quality, sophistication, and innovation that exceeds expectations, and yet is as relevant today as it was in years gone by.