Top models have to do everything in their power to get attention and to keep it. Nowadays, it takes more than looks to be one of the world’s top models. Models are a dime a dozen in the fashion industry. They have to use social media to their advantage more than ever. It allows them to give their fans a glimpse into their personality and their personal lives. They also have to find a way to market themselves so it can lead them to more fashion campaigns and other opportunities.
Modeling isn’t a lasting career. It’s important for models to find other career routes even if their careers are still going strong. Some may dip their toe into entrepreneurship while others are focused on giving back. Here are some models who are still going strong.
Miranda Kerr
Miranda Kerr has had one of the biggest years ever. She’s still on top of the world at the age of 34. Kerr has made up to six million dollars alone from her contracts with Escada Fragrance and Wonderbra. The Australian supermodel also has her own glassware and organic skincare line called Kora Organics. Kerr was also the first Australian to be featured in Victoria’s Secret campaign in the early 2000s.
Liu Wen
Liu Wen is working her way up the ranks in the supermodel world. She has secured her share of beauty contracts thanks to her impressive model portfolio website. One of the biggest contracts Wen secured was with La Perla, a luxury lingerie brand. She also has a contract with beauty giant Estee Lauder. Wen has become one of the highest earning models in her native land of China.
In an interview with the Business Insider, Wen recalled the time when she was a “hunched over” teenager. In 2017, she walked Victoria’s Secret runway for the very first time.
Candice Swanepoel
Candice Swanepoel is most recognized for her sizzling shoots with Victoria’s Secret and Sports Illustrated Swimsuit magazine. She also gives back to a non-profit called Mother2Mother, which works hard to eradicate HIV among women and children living in Africa. Swanepoel has secured three contracts with Biotherm, Maxfactor, and, of course, Victoria’s Secret. Her modeling career took off when she was discovered by a talent scout in her teens.
Cara Delevingne
Cara Delevingne makes an impress $8.5 million from her acting and modeling career. She’s also trying to make her big break in singing. Though Delevingne doesn’t model as much as she used to, she still has several contracts with various high-end companies. She hasn’t appeared on the runway in several years, but she did win the model of the year award in 2012 and 2014 at the British Fashion Awards.
Karlie Kloss
Karlie Kloss’ career is still going strong long after Victoria’s Secret. She successfully combined her modeling career with entrepreneurship. Kloss made an impressive $10 million thanks to her ongoing contract with Victoria’s Secret.
She also has several campaigns with L’Oreal, Swarovski, and other high-end brands. Kloss also founded Kode With Kloss, a summer coding camp and scholarship program for young girls. In addition, she has her own line of organic cookies and a cooking show on YouTube. She’s having an even better year since she just got married to Joshua Kushner in late October 2018.
These are just some of the hottest models in the fashion world and on social media. There are some models, like Kendall Jenner and Gigi Hadid, who had to cut back on their careers due to health issues. But the rest of the models on this list are still going strong.
They were smart. They marketed themselves wisely through their modeling portfolios and their social media accounts. They interact with their fans on a regular basis. They built up a brand and followership where they would have access to many more opportunities and brand sponsorships.
It’s not easy to become a successful model in this industry. It takes a lot of hard work and persistence. Work on building up your modeling portfolio with the opportunities that come your way. Be grateful and work hard at keeping them by showing up to work and being professional. With these tips in mind, you too can become a successful model.
