Ever seen a fashion show on Instagram? Unheard of right. Well, think again because the creative genius over at Perry Ellis created a spectacular display of fashion, culture, and style through the first ever Instagram Fashion Show yesterday. It was appropriately named #100PiecesofPerry.
#100PiecesofPerry consisted of 100 of the most influential bloggers wearing 100 new pieces of Perry Ellis. This effort is a new marketing strategy made to reach consumers on a new level. Their level. You can find your favorite blogger and or influencer dressed in different styles. In Perfect time for fall, the 100 gents showcased how you should be wearing your next Perry Ellis piece this season.
In more detail, the Instagram Fashion Show wasn’t done on Perry Ellis’ account all day. No, that would’ve been WAAAYYY too much for anyone to keep up with. 100 post on one account, that’s just ridiculous. So instead they had the 100 gentlemen that were granted a piece of Perry Ellis’ clothing posted their styles, individual. The easiest way to keep up with the fashion, which started around 7 something in the morning, was to click on the hashtag #100PiecesofPerry. Instantly, you could see most if not all the post that were trending at the moment. The Instagram Fashion Show lasted all day with some bloggers posting in the morning and others posting in the evening. Giving Instagram’s audience something to look at and expect all day.
I must say the idea was magnificent and was executed handsomely through each and every men’s fashion blogger that participated. My favorite styles were by bloggers @aguynamedpatrick, @yummertime, @isnathan, @prettyflysociety, @unbearablystylish and @prestonkonrad. This partnership with GQ has the potential to become a new pop culture trend if it catches on. Hats off to all of the creatives over on Perry Ellis’ social media and creative team. YOU GUYS DID THAT!!!!
Don’t forget to enter into Perry Ellis’ contest! You’ve seen all 100 bloggers with 100 pieces, now it’s your turn! Turn the camera on your best fit of Perry Ellis and you could win $2500 for shopping! More fabulous details at perryellis.com! You don’t want to miss this one guys. As always, stay fly bestfriends!