Is there anything that Rihanna can’t do?!
Judging by her track record, and most recent endeavors, probably not. Rihanna has shown us all that there are many ways to secure the bag. From slaying the music charts to raising awareness with charity. Or even recreating the true meaning of fashion, to currently taking over the makeup world by storm. Rihanna premiered Fenty Beauty with an inaugural set of products that shook all of our pockets Sept. 9th, and her holiday line this past Oct. 13th . As well as her newest ‘Stunna Lip Paint’ that’s expected to hit stores Nov. 23rd. In just a month, Fenty Beauty has grossed over $72.Million in EMV. Therefore, surpassing brands like: NYX, TooFaced, Tarte, Kylie’s Cosmetics, and earning a #3 spot under MAC Cosmetics. While Anastasia Beverly Hills with the #1 spot ($97,331,229) of Earned Media Value and Year of Year growth.
Fenty Beauty is slaying faces and snatching wigs.
According to Tribe Dynamics and their 95th Installment of 2017 Cosmetics, Earned Media Value (EMV) is the “estimated value of publicity gained through digital earned media and their respective engagement levels. EMV serves as a way to allow for benchmarking across marketing activities and across brands.” This means everything from: Influencers, Brands, Retailers, Publications, Social Media Platforms, Websites, and Blogs; along with the amount of engagement received within these mediums have helped to construct just how much Fenty Beauty is snatching wigs.
Keep in mind, Fenty Beauty has only been blessing faces for a month and some change. According to the report, Fenty Beauty held #1 in the categories of: Youtube ($10,614,442), Facebook ($5,593,795), Twitter ($6,412,935), and Blogs ($4,057,444). Black Twitter predicted the greatness of Fenty Beauty, and the usage of memes and gifs to describe how we’d all spend our money over and over on its products were understatements. As a result, RiRi continues to flourish and deliver bomb products for her brand.
RiRi’s dropping more heat Nov. 23rd with her ‘Stunna Lip Paint’; the newest addition to Fenty Beauty.
With affordable pricing, and diverse colors to suit every complexion; it’s no surprise that Rihanna’s Fenty Beauty is doing so well. Fenty Beauty features an array of 40 shades truly to fit most skin colors with more soon to come; as well as: primers, glowing highlights, concealers, contours, blotting tools, makeup brushes, and lip gloss. With the recent holiday line [Limited-Edition Galaxy Collection] and ‘Stunna Lip Paint’ expected to release Nov. 23rd, go ahead and add: eyeshadow palette, lipstick, and eyeliners to the list. You can purchase all of the Fenty Beauty you want from the online site fentybeauty.com; or through Sephora – in store and at Sephora.com.
What will Rihanna do next?!
What can we expect next from Rihanna? While Fenty Beauty continues to be one of the top ten brands in cosmetics, Rihanna has also managed to grace the cover of Vogue Arabia’s November issue. Riri is paying homage to Queen Nefertiti while sporting Gucci [a luxury snakeskin coat from Gucci’s Fall/Winter 2017 collection] and a custom headpiece designed by Faeth Millinery. Furthermore, in the editor’s letter; Vogue Arabia’s Editor-in-Chief Manuel mentions: “We are dedicating the issue to strong and dynamic women who are changing the world. Rihanna, our cover star, is one of them. Not only is she one of the most successful pop icons ever; shaping the entertainment industry with her powerful tunes and unique sense of style. She is also an advocate for diversity.”