You’d be hard press to find an 80’s baby who wasn’t excited about rocking a brand new pair of L.A. Lights sneakers to school. The combination of a dope sneaker that lights up. You can’t beat that! L.A. Gear is re-launching their brand starting with the ‘Liquid Gold L.A. Lights by Tyga’, which was sold in limited supply at Sheik Shoes. While L.A. Gear might be staying true to its retro sneaker styling, the choice of Tyga as the spokesperson brings the brand to a whole new generation.
Heritage American shoe brand, K. Swiss is once again reigning as the classic all-white tennis shoe. In 1966, the K. Swiss brand was born out of the vision of two Swiss brothers who had moved to California to start a footwear brand. Originally the K. Swiss Classic shoe was intended to provide athletic footwear support for professional tennis players. However, quickly their classic tennis shoe went from the court, to the street. Most recently and most notably, Diddy was donning a clean pair of K. Swiss. This shoe is classic and sure to make any outfit crisp.
A lifestyle brand born in the 1980’s by Shawn Stussy and known for its signature Stussy autographed printed caps. Over its 35 years it has managed to remain successful and independently owned. Their commitment to remain independent has allowed the surf-street brand to keep its eyes and ears close to the streets and consumers from where they gather their inspiration. The allure of Stussy is it’s a cool brand, with international reach yet maintains a sense of exclusivity.
This is a brand to really watch for, the rugged-workwear clothier is having a major influence on streetwear. No longer is Carhartt for your local construction worker. Increasingly the trend of incorporating workwear clothing into everyday wear is trickling up through the street/urban subculture and into the mainstream. If you are going to try this trend, start with the basic Carhartt logo beanie and then throw on some work boots.