With more and more businesses opening up online, you may feel like your retail store is suffering. It’s likely that your shop front is getting a little dreary. If you’ve noticed a dwindling number of customers coming through your doors, there are a few simple things you can do to make your shop front a little more appealing to passers-by. Here are five tips on how to use your shop front as a marketing tool that really works.
1. Vinyl banner for fresh publicity
Depending on where you’re located, the same people probably pass by your store every day. Freshen things up with a brand-new banner advertising for your store. Printmoz specializes in professional custom banners for businesses and can provide you with a wide range of styles and sizes. These gorgeous banners are affordable and quick, so you’ll be making a great new impression soon.
2. Outdoor lighting
Make your storefront a little more attractive and welcoming by adding some outdoor lighting. For an affordable, sustainable option, try solar-powered floodlights or fairy lights. By opting for solar power, you won’t need to worry about extension cables or battery replacements. Some lights will turn on automatically every evening, while others will have switch control.
3. A fresh paint job
A simple paint job can do wonders for your storefront. Freshen up your business by repainting its exterior. Choose a bold new color that will make an impression on local shoppers. You could also consider adding a few street plants outside your store to complete the look. There have actually been some studies done on the best colors for retail storefronts, so bear these tips in mind when selecting your new colors.
4. Friendly A3 signs
Lots of cafes and stores are now using cute A3 signs on the sidewalk outside their businesses. These chalk signs are a great way to advertise the latest deals and promotions in your business. You’ll be amazed at how many people read these signs and choose to enter a business because they find the sign intriguing. Use the sign as a place for showing off the personality or brand voice of your business. This will help you to appeal to the best potential customers who are most likely to enjoy your products.
5. Redesign your windows.
The main element of your storefront is your window display. This is your opportunity to show potential customers the best products you have inside. Don’t simply dump a bunch of products in the window. Instead, think carefully about the design of the window. There are several unique types of window displays, and it’s essential to decide which type will be best for showcasing your products.
If your store is struggling to maintain a steady flow of customers, try updating your storefront design and display to appeal to a whole new set of customers. Try fresh, professional banners, A3 boards, and a fresh window display. We hope these tips help you to come up with a brand-new, exciting display.