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Interpreting the phases of fashion in Beyoncé’s “Lemonade”

Interpreting the phases of fashion in Beyoncé’s “Lemonade”

By Chic Chik
When a powerhouse like Beyoncé decides to drop a visual album, there’s no doubt Queen Bey’s wardrobe is at the top of the story board.
Beyoncé’s fashion statements are always telling us something – think the dress that revealed her pregnancy, the leotards from “Single Ladies” and the stylish Black Panthers salute at the Super Bowl. Beyoncé knows that what she wears speaks just as loud as her lyrics, so the attire in “Lemonade” is no different.
This album takes us through various stages of a woman’s realization that infidelity is seeping it’s way into her relationship.
The first shot is a braided-back, fur-coat-draped Bey who is ready to lay it all on the table. Cornrows have been the black woman’s symbol of being ready to handle business for years. Cornrows are a protective style, whether it’s protecting Bey’s locks from the elements outside in N.O. or a potential showdown with the side chick is up for interpretation.

In the first song, “Pray You Catch Me,” Beyoncé wears a fully zipped hoodie. This is also side-chick showdown attire, but a hoodie is also what one would wear when on a mission to figure some ‘ish out. How many times have women thrown on a hoodie and sneakers to go find out if their man is in a sketchy situation?

Beyonce hoodie

In the next scene, Beyoncé jumps into the deep end and thrashes around under water, which ultimately leads to her opening the flood gates wearing a mustard-colored Roberto Cavalli ruffle dress.

Beyonce flood gates1

To some, this dress may just seem like an over-the-top sheath, but these layers upon layers of delicate chiffon represent the emotions she’s about to release in the next verse.
Stepping strong in a chunky platform stiletto, Mrs. Carter let’s her husband know “slow down, they don’t love you like I love you” as she does what any scorned devoted wife would want to do – bust windows out of cars and smash them with a monster truck.

Photo from Brunch News
Photo from Brunch News

Tomorrow, we’ll analyze the anger and apathy phases, which feature “Don’t Hurt Yourself” and “Sorry.” Check back each day this week as we break down all the phases of fashion in Beyoncé’s “Lemonade.”


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