Gucci, the legendary Italian fashion house looks to the spirit of England this season for their latest Cruise Look book. With the creative direction of Alessandro Mi
chele at the helm, this season’s collection tastefully transforms heavy monogram fashion to more classic silhouettes in exuberant, innovative and colorful designs. According to Vogue, This month Michele gave a triumphant presentation for Gucci Cruise’s show at London’s Westminster Abbey (with a women’s show scheduled for June 2) that revived the line with a distinctly British aesthetic. “The men’s Cruise collection was an excellent occasion to best depict my idea of eccentricity. Everything started from my great passion for England. I tried to describe what’s going on in my imagination, which often embraces an aesthetic very similar to the 
English one,” said Michele. Putting together different textured patterns like tweed and wool is what gives this collection the rich and luxurious effect, along with the contrasting loud primary colors and complex embroidery detailing across the schoolboy sweaters and sleek tailored suits. British art photographer Nick Waplington captured the spirit of the collection by using the Victorian backdrop of the home of the late Isabella Blow, an unconventional English magazine editor who was also known for discovering Alexander McQueen. “Photographing this collection in this setting brought together some of the best aspects of Britishness. The clothes evoked the golden age of late-’60s/early-’70s bohemia, Hilles House [the name of Blow’s estate] embodied a kind of aristocratic majesty, the weather was an ideal mix of spring sunshine and showers,” says Waplington. You can view some of our favorite looks down below and also check out the full Gucci Cruise collection over at Vogue to see the shoot in full throttle. – EffYeahMark
Thanks for reading, be sure to follow me on IG @EffYeahMark !
