Alexa Chung is using her app to help emerging designers. Back in November of 2014, Chung announced her new shopping app called Villoid. The app allows users to make Pinterest-like “boards” with outfits they like, as well as follow other users to see the boards they create. Each item on the board can be clicked on and potentially purchased.
Villoid is adding a new feature to their app called Villod Emerge. The new addition helps emerging brands get their names on an international stage. According to Jeanette Dyhre-Kvisvik, Villoid CEO, Emerge was conceived to meet user demand. “Coupled with Alexa’s dedicated drive and passion in supporting emerging designers and brands, our community had begun requesting for lesser known brands to be featured on Villoid,” she said in the release. “Simultaneously, hundreds of smaller brands reached out to us, asking to showcase and sell their collections on our platform.”
Kvisvik came up with the idea for the app two years prior to Chung partnering with Villoid. But, it wasn’t until Chung put her stamp of approval and Instagram announcement that the app really took off.
The app used to be called SoBazaar but Chung was very involved with helping to revamp the app’s design, branding, the user experience, and tone-of-voice. She also came up with the new name, which comes from “a little bit of Villain and a little bit of asteroid, but really just something Alexa calls some of her friends.”
Brands can apply on Villoid’s website to be featured on Emerge, with Chung and the Villoid team deciding which ones would benefit the most from a presence on the app. There are a few requirements: a webshop, high-quality images, and a “product data feed” to be submitted once admitted to Emerge.