An In-Depth Look Behind The Scenes of Barneys x Justin Bieber’s ‘Purpose’ Tour Collaboration

What’s up guys got some cool news in men’s fashion. Guess which teen heartthrob artist is collaborating with one of the fashion industries most well known retailor for their tour gear collection? Well none other than bad boy himself Justin Bieber, who’s collaborating with popular retailor Barneys for his tour gear collection. Gearing up for the release of the Barneys x Justin Bieber Purpose tour collaboration, we’re giving you a closer look behind the scenes to get a glimpse of the production process and close-ups of the 31-piece collection. Designed by Fear of God’s Jerry Lorenzo and stylist Karla Welch, the Purpose Tour “Wardrobe Collection” is the first time the luxury retailer is partnering up with an artist for merchandise and on-stage attire. In the images below, you can see FOG’s signature grunge aesthetic met with detailed zips and luxury fabrics, set against the backdrop of the no frills, raw factory bringing attention to the complex process of creating the dope threads. The unisex collection is available today, July 18 at Barneys’ Madison Avenue location to coincide with the final leg of the US tour at Madison Square Garden. Don’t forget to stay up to date with the latest in men’s fashion and trends. Got to blast! – EffYeahMark

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