Just a few days ago, Swizz Beatz posted a picture on Instagram of his wife, Alicia Keys, serving classic girl next door beauty with a makeup-free photo from her Vanity Fair photo shoot. Keys bares freckles, bushy eye brows, and brown curly locks in the picture. “You look 19 without make up,” Beatz commented on the post.
A few weeks prior Keys posted a picture of herself for the cover of her latest single, “In Common”. In this photo also has on no makeup and she rocks a front-tied turban. Keys is starting a movement to empower women to embrace their insecurities and learn to love themselves.
“We all get to a point in our lives (especially girls) where we try to be perfect,” Keys wrote for a story posted on Elle. “I remember when I first started to be in the public eye. Oh my gawd! Everyone had something to say. ‘She’s so hard, she acts like a boy, she must be gay, she should be more feminine!’ But the truth is, I was just from New York, and everyone I knew acted like that.”
In the story she explains how she battle against herself while writing her newest album. She talked about how insecure she was and she hated that the insecurity was spilling into her songs. She wanted to be free, let go, and be her true self and not have to hide behind anything.
“I was finally uncovering just how much I censored myself, and it scared me. Who was I, anyway? Did I even know HOW to be brutally honest anymore? Who I wanted to be?”
That is how Key’s #nomakeup movement began. Keys has been seen in other photo shots, on outings, and even red carpets bare faced. Some of her fans soon jumped on bored and began posting #nomakeup selfies as well. Several other celebrities have said no to the beat face including Gwen Stefani and Gina Rodriguez
. “I hope to God it’s a revolution. ‘Cause I don’t want to cover up anymore. Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing.”