American Apparel’s newest collection celebrates gay pride month while taking a jab at Donald Trump too. The “Make America Gay Again,” collection was released yesterday. The limited-edition capsule consists of four top styles, a tote, and dad hate that have the “Make America Gay Again” or “Make America LGBT Again” printed on them. Prices range from $24 for a tote or tank to $28 for a T-Shirt. The entire collection was made in Los Angeles. It is being at select American Apparel stores and online or the Human Rights Campaign’s websites.
Lesbian, Gay, Bisexual and Transgender Pride Month is celebrated every year in the month of June to honor the 1969 Stonewall riots in Manhattan. The event received the public’s attention of how LGBT individuals were being mistreated and lead to the Gay Liberation Movement.
Olivia Alair Dalton, President of Marketing at American Apparel, said: “Today, LGBTQ people remain at risk of being fired, evicted or denied services in a majority of states simply because of who they are. That’s why we are fighting to pass the Equality Act.”
The campaign also includes online video content and three events that will take place throughout the month. Some of the events will be at American Apparel stores.Thirty percent of the proceeds from those sales will go towards supporting the Equality Act, which protects LGBT under law.
American Apparel has supported LGBT movements before and is the brand behind the “Gay O.K’ and ‘legalise gay’ collections. Converse and Adidas also have their pride branded clothes. Converse released limited edition trainers with rainbow soles, patterns and license plates. Adidas originals released the “Pride Pack” with splatter rainbow paint on their t-shirts and sweats. The iconic strips are also rainbow colored as well.