ATLANTA’S FASHION, ART, AND MUSIC COMMUNITIES JOIN FORCES TO END 2013 IN THE RED

 Held on December 1st of each year, World AIDS Day is dedicated to building awareness and creating an opportunity for people worldwide to unite in the fight against HIV, show their support for people living with HIV and to commemorate those who have died. Targeting the city of Atlanta’s Young Upwardly-Mobile Professionals (Yuppies), the #Cognizance Campaign was created to cater to a socially active audience. Active online and off, the campaign will encourage digital philanthropist to spread knowledge and pledge their support through the use of the hashtag #Cognizance. With Georgia ranked 6th highest in the U.S. for its cumulative reported number of AIDS cases through 2009 (source Emory Saint Joseph’s Hospital), the #Cognizance Campaign founders also wanted to create a point-of-touch event to drive home the message of knowledge, awareness and notice.  The #Cognizance soiree will feature a live band, trunk show, live art demos, artistically meaningful displays, social media message sharing stations and unique vendors with proceeds going to PWAP to fund HIV/ AIDS research.

Join the #Cognizance Campaign from December 1st – December 6th as Kickboard Kouture, Party With a Purpose (PWAP), The Swirl Project, #Cognizance host committee memebers and digital ambassadors paint the town Red. For more information visit cognizance.eventbrite.com.