The spring 2016 season has arrived and designers of all fashion trades are beginning to release their collection campaigns. One designer in specific is really starting to prove himself as quite the visionary creative director for their brand. The king of the #BalmainArmy himself Olivier Rousteing has just revealed the images for Balmain’s Spring 2016 menswear ad campaign. Shot inside a car interior set, combined with strong shadows and sharp pops of light, to suggest speed and motion, these images are dark and mysterious dripping with a taste of urban grunge. “For this season’s images, we wanted a compelling and urban feel,” explains Balmain’s creative director Olivier Rousteing. In contrast to the womenswear campaign, whose images were the direct opposite filled with brightness, the menswear campaign oozes edginess and masculinity from the fashion to the ethnic models rocking them. Utilizing the shadows to their advantage is what sets each piece off capturing the rich texture and complexity of the garments as well as the bone structure and intensity of each model. With the help of Steven Klein and Pascal Dangin, Rousteing’s creative direction came to life in this dark and modern campaign getting all of us excited for what’s next to come within the men’s Balmain collection. Stay tuned for what’s next to come from this luxury brand and check out the images for yourself of this awesome campaign. Don’t forget to stay up to date with the latest in men’s fashion and trends, signing out. Got to blast! – EffYeahMark

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