While jobs in the beauty industry have existed for decades, they’ve gotten more popular and respected in recent years. Working in cosmetology allows you to use your creativity to help people feel healthy and confident. If you’re interested in starting a career in beauty, here are some tips and tricks to get you started.
Take full advantage of your beauty school experience.
If you’re not already in beauty school, do plenty of research to find one that will provide you with a thorough education. Look at reviews from students to get a glimpse into different school programs. When you do start school, make sure you take advantage of your time there. Study hard and take part as much as you can. Volunteering for projects and competing in contests will allow you to stand out from your peers and get more hands-on experience. Maintain good attendance and ask lots of questions so you can build good relationships with your instructors.
Beauty school will also allow you plenty of opportunities to network. Aside from your classmates and teachers, your school may also have professional connections with top salons or industry leaders. Use any chance you get to meet new people in the industry and broaden your network. After you graduate from beauty school, keep in touch with your institution. Your school can help you stay updated on any jobs, competitions, or help with furthering your beauty education.
Invest in high-quality products.
If you decide you want to own a salon one day, you’ll need to have a variety of products for your clients. Professional makeup stylists should have a wide range for their customers to choose from to ensure they get the look they want. Do market research to stay current on trends and often-researched terms.
An example of a product you can offer is magnetic lashes. Aside from the traditional false lashes or eyelash extensions, magnetic eyelashes are an easy alternative that is growing in popularity. To apply magnetic eyelashes, all you need is magnetic eyeliner. Magnetic eyelashes have tiny magnets in them that attach to the magnetic eyeliner, holding them on without the messiness that comes with regular lash glue. Magnetic lashes are painless to put on, even in the stubborn inner corner of your eyes.
Upgrade your mirrors.
Another necessity for a successful salon is good mirrors. Not only can a wall mirror provide an attractive focal point for your store, but they allow your clients to admire their new looks. Full-length mirrors are useful to give your clients a full-length view of your work. They can be especially beneficial if you provide services for special events like weddings. A full-length mirror will also make your salon look roomier if you work in a small space. You can further upgrade your salon with a full-length mirror with lights. High-quality light accents will give your customers a closer look at your work. They also make selfies look better, which is beneficial for social media marketing.
Keep your portfolio updated.
As you get more experience in the industry, add successful projects to your portfolio. A portfolio full of creative work and impressive clients will allow you to land more gigs, book new customers, and keep a record of the work you’ve done. If you can afford it, hire a professional photographer to take pictures of your work to help you stand out. You can also include client reviews in your portfolio.
A portfolio will also set you apart from the crowd when you interview for jobs. Rather than saying what you’ve done, showing examples will give prospective employers a more accurate sense of your experience. You can even get creative with the design of your portfolio and how you put it together. Use any chance you can get to show off your skills.
Stay in the know.
Your education doesn’t stop when you graduate from beauty school. To stay relevant and be competitive in the beauty industry, you need to stay up to date on the latest trends. Follow beauty websites, read product reviews, watch YouTube videos by rising artists, and go to professional conventions any chance you get. Beauty trends and techniques are always evolving, so make sure you stay in the know.