Beyonce Bends Over Backward to Reveal New Ivy Park Collection

ISlay! Just a week after the first day of fall, Beyoncé is slaying in her latest fall and winter collection from her athleisure line, Ivy Park, and showing just how comfortable/functional her line can be. To introduce the new line, she’s shared a new video which features a Beyoncé narration over a collage of footage that previews some of the new clothes, shows snippets of her Formation World Tour, and includes cameos from Jay Z and Blue Ivy.

In Beyonce fashion of course, photographed in a flawless backbend while outfitted in black leggings and a quarter-sleeve crop top printed with Ivy Park on the sides and bands, respectively. The mom of Blue Ivy, 4, with husband Jay Z, also performs the move in a promotional video for the collection, modeling the goods.ivp_aw16_dps_final1-9466d7d9-e054-4562-abb9-e906fc62792b

“I teach my body every day that it can go a little further,” she says in a voiceover, as a combination of rehearsal clips and moving shots of Bey and her family flash. “When I’m about to give up, I picture that one person I love more than anyone … and I imagine myself running towards them.”


The 2016 fall/winter Ivy Park collection arrived at TopShop and Nordstrom’s stores and websites on September 22.

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Mark Pollard

Men's Fashion & Entertainment Writer

A young college graduate of many trades, big dreams and great style. "EffYeahMark": Writing / Photo Taking / Film Making Collective. Stay tuned for my journey and read along as I inform you on the latest in men's fashion and celebrity entertainment, your dope for reading.

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