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Black Beauty Brand: The Doux

Black Beauty Brand: The Doux

“Smart chicks with real hair”

Image via The Doux

With just one glance at The Doux’s products, you can tell that the brand is dripping finesse.

The Doux is unmistakably 90s. Bold pinks and electric oranges cover the packaging like modernized street art. Founder, Maya Smith’s image graces the labels rocking oversized frames reminiscent of iconic hip-hop. Even the product names like Mousse Def and Bonita Afro Balm – have a fresh 90s spin on them.

Fusing hip-hop with hair care, Smith believes that being natural doesn’t mean you have to be placed in one box. Hair is versatile. It can be naturally curly one day and then I sleek and straight the next after a blowout. The only problem was that there was no single line that allowed flexibility between hairstyles and delivered salon-quality hair at home.

Image via The Doux Salon Macon


Image via The Doux

As a stylist for over 20 years, Smith was determined to develop a brand that streamlined hair care for her clients. She believes that you should be able to maintain your salon look between visits, so she employed her extensive hair knowledge and science to create the perfect line to fit these needs.


The Doux’s hair care system is your one-stop shop for wash day. It includes everything from shampoo and conditioner to styling balms.

The brand currently has five core products:

Sucka Free Moisturizing Shampoo: Sucka Free is a moisturizing shampoo infused with Shea Butter and Sea Silk.

Fresh Rinse Moisturizing Conditioner: Fresh Rinse uses the moisturizing benefits of Shea Butter and Sea Silk to keep your curls hydrated. Mousse Def: Mousse Def works with your style to bring definition to your curls or keep your smooth look in check.

Bonita Afro Balm: This styling cream uses the benefits of Goji Berry and other nourishing botanicals to create a multi-purpose styling cream.

The Light: If you are looking for a lightweight shine spray, this is the product for you. In addition to adding shine, this product protects and brightens the hair from heat and environmental damage.

Image via The Doux


If you aren’t already tempted to try out The Doux for yourself, there’s one more thing that might interest you. It’s available at select Target stores. You don’t have to wait 4-5 business days or question if the shipping is worth it. Simply, log on to The Doux’s website and check the product locator tool to see which Target location sells the products near you.

Image via The Doux


Looking for more about The Doux and how their products can work for your hair? Check out their Instagram and YouTube channel to see their products in action.

What’s your favorite product from The Doux’s line? Share it with us in the comments below!


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