On Saturday, April 7, the PuffCuff hosted their first ever #DitchTheBand Live event at The Gathering Spot in Atlanta, GA. Hundreds of attendees from across the metro area and beyond came to show their love and support toward the revolutionary hair accessory. Invented by Ceata E. Lash, the PuffCuff was created as a styling clamp to achieve versatile updos for curly manes without the hassle of painful elastic bands or hair ties that eventually break or lose their elasticity. #DitchTheBand Live presented an opportunity for new and existing users of the PuffCuff to receive more hands-on support to create a multitude of PuffCuff hairstyles so that they can finally say “goodbye” to headache-causing elastic bands that often cause hair breakage, breed bacteria and never cease to require replacement.
“Since its launch in 2013, the PuffCuff has been changing the lives of men, women and children alike with thick, textured tresses,” says Ceata Lash creator of the PuffCuff. “However, the innovation of the PuffCuff clamp is far different than the typical elastic band, which most people are used to. Therefore, the need to bring an event where new and existing customers can benefit from a hands-on experience that showed them how to best rock their PuffCuffs was absolutely necessary, and proved to be one of our greatest business decisions as #DitchTheBand Live was spectacular!”
Attendees of the #DitchTheBand event were treated to a full day of live performances, a vendor marketplace, loaded swag bags and a Pop-up PuffCuff Salon where they were able to receive guided, hands-on tutorials to create a variety of PuffCuff hairstyles on themselves. The main attraction however, was the PuffCuff Hair Show, which displayed unlimited possibilities on how to rock the PuffCuff. Produced by mobile glam squad YB Limited, the hair show presented PuffCuff adorned styles that will take you from the boardroom to the runway. Styles including everything from sleek ponytails, pinned mohawks and spiraled man buns to elaborate styles such as the half braided, high ponytail with teased hair to the classic afro puff.
Throughout the event, attendees of #DitchTheBand Live shared their love and appreciation for the product. “The PuffCuff is less stressful on my hair, whereas elastic bands are not. It’s super comfortable and I will definitely recommend this accessory to my friends!” said Ashley Hollis, a first-time PuffCuff user, and attendee at #DitchTheBand Live. “I started using the PuffCuff to reduce the daily tension of using rubber bands. It’s much more convenient and I find myself wearing them overnight with no issue,” said Shakeshia Cole, who has been an avid user of the PuffCuff for more than a year.