What do superstars, musicians, models, actors and artists do in #mycalvins? Find out in the Spring 2016 Calvin Klein global advertising campaign, featuring Kendrick Lamar, Justin Bieber, Fetty Wap, Kendall Jenner, FKA Twiggs and host of other artists. Launched recently via Instagram, photographed by Tyrone Lebon, Enacting their #mycalvins hashtag once again, the photo and video series poses the question: “What do you do in yours?” The campaign consists of individual photos of the various celebs with the words “I _____ in #mycalvins” covered onto each image in CK’s iconic font. The campaign has artists filling in the blank of what they do in their Calvin Klein underwear. Bieber is seen lounging in bed in his boxer briefs. He fills in the blank saying that he “flaunt” in his Calvin Klein’s. Jenner, kept it simple by saying “I Dream in #mycalvins” while being photographed in a tank top and classic Calvin Klein underwear. While Lamar brings a more laidback dose of dynamic to the ad. He didn’t appear in his underwear like the previous artists, but says he writes, performs and rehearses in his Calvin Klein underwear filling in the blank space with “reflect”. A host of other artists can be seen as well in the campaign via Instagram, posting what they do in their Calvin Klein underwear with the hashtag #mycalvins, like Fetty Wap and FKA Twiggs to name a few. To see the campaign movement for yourself head over to CK’s Instagram to view the exclusive #mycalvins images and videos. – EffYeahMark
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