“Seasons are so last season”, said Lauren Cochrane. As Fashion week is underway, we are back on the fashion week merry-go-round.
Typically what we wear changes with the season. But, “Fashion is in this season, as it is every season”, said Courtney Wilkins, Junior Fashion Editor for Kontrol Magazine. So, why not embrace a seasonless style, as the seasons are not as clear as they once were. With an ever-expanding global market the lines have blurred, a major problem in fashion. The demand for pre-collections (resort to fall) are designed to come in-house as early as November.
“The problem at the moment is that you look at a winter show and you want to see warm clothes,” says Jonathan Saunders. “In actual fact, in the whole other half of the hemisphere, it’s warm, and you deliver in July.” [The Guardian]
The seasonless boundaries are endless as bikinis, leather jackets, trench coats and crop tops now grace the same runway.
Not because we are cold when it’s hot, or hot when it’s cold. We simply want the new merchandise. The rise of fast fashion has shifted the industry, as fashionistas are eager to see new products. Allowing the runway to be utilized as exposure for brands to keep their audience engaged.
“If you want to succeed as a global brand now, your product needs to be trans-seasonal”, said Zimmermann creative director Nicky Zimmermann.
Winter collections now include, but not limited to, opaque tights, fur hats, velvet gloves, miniskirts with bare legs, and layered coats. Although the season calls for lots of winter-worthy black, we can’t help but breathe life back into a dull season with vibrant colors. With a couple style tips, you can bring your best outfit to life. Choose a knit, boyfriend jeans, or that go-to oversized jacket. With unpredictable temperatures, the weather has been a gamble as we get dressed for the day.
