Italian designer and fashion brand, Giorgio Armani, is known for building an international brand that is known for exquisite tailoring. Amassing almost $3 billion in revenue, the brand specializes in men’s and women’s ready-to-wear, shoes, accessories, and other items.
Before 2016, the brand’s products were dispersed throughout several labels, including Giorgio Armani Privé, Giorgio Armani, Armani Collezioni, Emporio Armani, AJ | Armani Jeans, Armani Junior, and AX | Armani Exchange. However, some of the brands were sold off, while everything else was consolidated under one label. Besides fashion, Giorgio Armani’s company also partners and operates cafes, nightclubs, and luxury hotels.
Mr. Armani is a former medical student and a veteran in the Italian army. After leaving the Army he went to work in a department store and eventually moved on to another company as a menswear designer. After meeting his significant other and business partner Sergio Galeotti, he was persuaded to start his own design firm. Sergio thought that Giorgio was way too talented to work for other designers.
Sergio and Giorgio worked very closely together for many years until Sergio’s death in 1985. He was the chairman of Giorgio Armani S.p.A and the one responsible for encouraging Giorgio to create his own design house. The two were in a relationship that birthed one of the most respected menswear brands and fashion houses.
Recently the brand its 2017 Fall/Winter menswear collection, that gives a different outlook on some of Armani’s staples in relation to current fashion trends. All of the elements of formal tailoring are displaced with oversized and single-breasted coats, short jackets, hooded parkas, and bombers. There are also high-waisted pleated trousers, grandad collar shirts, and printed blazers.
With a dark color palette, the collection reaches into the past, while acknowledging current fashion trends that applaud oversized clothing, reconstruction of seamless tailoring, and taking classic New York styles to bring them into popular culture. And Armani is able to do it all his way.