Na-na-na, diva is a female version of a hustla, of a hustla, of a, of a hustla…
Beyoncè has never been a stranger to hard work! The busy mom to Blue Ivy has released an album, gone on tour with her hubby Jay-Z, named Forbes Most Powerful Celebrity, among other accolades; all just this year! Now the trendsetter is onto the next one, and Topshop is the lucky winner.
It’s no secret that Bey loves Topshop, a clothing company based in the UK and recently moved over to the states. She’s been spotted in numerous pieces from the line over the last few years and has boosted their popularity. Topshop has long been a favorite brand of mine but with a co-sign from Beyonce, it’s now a World wide known brand. Nordstrom was actually the first company in the states to gain access to the line and is one their biggest sellers.
The 50/50 venture company will be called Parkwood Topshop Athletic Ltd. Focusing on the rising trend of athletic street wear, the new line will feature clothes, shoes and accessories that are both functional and fashionable.
“I could not think of a better partner as I continue to grow the Parkwood business. I have always loved TopShop for their fashion credentials and forward thinking” Beyoncé said in a statement. “Working with their development team to create and produce a technical and fashion led collection is exciting and I’m looking forward to participating in all aspects of this partnership.”
Expanding her Parkwood imprint with the new line, Topshop owner, Philip Green, is equally as excited to work with the King Bey.”Being partners with Beyoncé and her team who have the greatest creative energy and enthusiasm is inspiring for all of the team at TOPSHOP,” he said in a statement. “We have much to achieve in just under a year, but we are all up for the challenge, and look forward to delivering athletic street-wear in an inventive and exciting way.”
Even though the deal has been in the works since February, Beyoncè hasn’t officially named the line yet. Just last Friday she walked into the offices to seal the deal and the line will be releasing in the fall of 2015.