When you’re in the store and looking to purchase new hair products. What determines your purchase? Is it the packaging, price, issue with your hair, or maybe a suggestion from a friend. With so many options on the shelf, is it hard to make a decision? Or do you know exactly what you want? These are the questions, I often wonder when women are shopping for these products.
Do you enjoy the story behind the product? Or ever wonder who is the creator and what their thoughts are while creating these products for your hair? Do you care about the love, and effort that goes into the branding and marketing of the products? More importantly, when you know it’s a black-owned business do you expect more because you feel the owner(s) can relate to your hair textures, struggles or etc.
If QUALITY over quantity is more important to you. You definitely need to be introduced to the owner of the “DOUX” Maya Smith. She’s a fearless mompreneur of five, wife, hairstylist, and artist. Her love for doing hair and educating about healthy hair has led her to the Curation of the Bright and attention-grabbing brand that we know as the “DOUX”. You cant walk the aisle of hair products and not notice the shelf presence of this BRAND!!
It screams “come here, and take a look at me” I recently got the opportunity to speak with Maya. We conversed about her brand and overall Mompreneur spirit. Not only does she have hair products but she has a salon, where women can go to experience the knowledge and love that she has for hair.
One of the things that I noticed about Maya, is her genuine love and concern for her clients. She’s so passionate and genuinely and cares about their hair, health, and more importantly their insight and opinion. And because of this, I honestly feel it gives her leverage in this hair game. Of course, we all need the money and want to have grown within our businesses, but if you’re not solving a problem or doing your business with your customers in mind. It definitely shows and says a lot about you and your overall business.
Before we jump into it, I had to ask Maya what are 3 adjectives that her husband would use to describe her. And of course, she stated creative, expressive, and loyal. I think those fit her well and display her overall personality.
Because Maya, has been so successful and showcased longevity in her career, I wanted to know if she could suggest any books to women out there looking for insight.
Maya; I suggest Purple Cow by Seth Gordon & Unlabel by Marc Ecko
What business advice do you have for others looking to create a product or step into the beauty industry?
- Research & Development
- Understanding your Why & what you want to share and accomplish
- Clear mission
- Point of View
- Find an answer to what’s missing
- Be authentic
I’m so glad Maya was transparent with her advice. I don’t think a lot of our future entrepreneurs understand the importance of doing the leg work and really having a clear vision of how their business will operate, scales, and etc. Not realizing that the hard work will provide the business with longevity.
Me: What is the DOUX.
Maya: I’ve been a licensed cosmetologist since I was in high school, specializing in textured hair. I’m also the Creative Director for The Doux. I design all of the packaging, graphic design, ad campaigns, and the interior concepts for the salons. I’m extremely proud of the brand’s aesthetic. Influenced by graffiti and hip hop culture, I think that The Doux will always be a disruptor in the category because it is an authentic representation of who I am as an artist.
Me: With all the other brands out there, what sets you apart from the rest?
Maya: I think the story of “Doux”, development and relationships that I’ve built while in the salon allows my brand to be set apart from the rest. The Doux was developed in the salon and used on 1,000’s of women. And through data and great results, I’ve been able to create some amazing relationships. I’m experienced and have expertise in the hair industry because I’m a hair`stylist that’s more concerned with the quality of life and the overall health of my client’s hair.
Me: I love your style, how would you describe your personal style?
Maya: You will always catch me in a pair of sneakers. I would consider my style to be comfortable and tomboy chic. It’s very important for me to show up as myself and be relaxed.
Me: Where do you see your business in 2 years?
Maya: I want to see “Doux” consistently growing, staying innovative, and apart of the growth within the culture.
Me: What does self-care look like for you?
Maya: I’m a true introvert and I enjoy alone time. I’m an early riser because it allows me to get my mind right. I enjoy quiet moments because it provides me with peace and gives me the opportunity to be more creative.
Me: How do you balance Motherhood and your career?
Maya: I set priorities, and accomplish what I can when I can. More importantly, I integrate my children into what I’m doing.
I just absolutely loved interviewing Maya, and I hope she inspired you all. If you want to stay updated with her. I’ve listed her information below
Written By: Chanel Scales