Foot Locker has just today announced an elevated partnership model with NIKE. The popular footwear retailer is rolling out a new strategy to offer differentiated brand experiences and products. The partnership between Foot Locker and NIKE will offer industry-leading experiences to consumers through innovative in-store and pop-up opportunities.
The latest result of the partnership will come in the form of a Sneakeasy that will take place in New York City. Essentially it is a window into what’s to come for NIKE and Jordan sneakers. The Sneakeasy NYC pop-up will give sneakerheads a curated and coveted assortment of NIKE and Jordan products and services, exclusively offered in Foot Locker.
Another exciting development is the fact Foot Locker’s House of Hoops will begin offering consumers the opportunity to get the hottest Nike and Jordan basketball sneakers straight off the court. Top athletes around the country will be sporting special colorways of NIKE basketball sneakers during games. The following day, consumers will be able to find these player editions exclusively at select House of Hoops locations.
The NIKE Kyrie 3 “Luck”, worn by NBA star Kyrie Irving in last night’s nationally televised game, launches today for $120 in limited quantities at the Washington Street House of Hoops in Boston and the House of Hoops Harlem Flagship.
Foot Locker will also be hiring new experts, specifically trained on Nike in “Nike Pro Athletes” and “NIKE Pro Lead” roles. These two new, full-time career opportunities were created by Foot Locker in partnership with NIKE to drive elevated customer experiences at Foot Locker by offering and sharing an emotional connection to the top NIKE products available in the market.
Foot Locker and NIKE’s first Sneakeasy is scheduled to open on Wednesday, November 22nd at 11:00 AM. It will be located at 30 Wall Street, in New York City and will remain open daily until December 1st.
Consumers can learn more about exclusive launches and events at Sneakeasy by following Foot Locker and Nike social channels and by joining Foot Locker’s VIP loyalty program and the NIKE PLUS program for special member benefits. Submissions for the first Sneakeasy launch, the Special Field Air Force-1 Mid “OBJ” (retail price $160) open today via the Foot Locker App Launch Reservation system. Additional launches will drop throughout the week featuring new product assortments each day.