Island roots with a mainstream flair is how you may describe the inspiration of the FVWL Spring Lookbook collection.
The collection features menswear includes sweatshirts, t-shirts, joggers and coordinating pieces with bold prints. The inception of FVWL began with Maxiell Goodluck and a friend who shared the same culture and desire to represent both their identity and bring some prestige to their beloved island of Saint Vincent and the Grenadines. Henceforth comes FVWL.
FVWL stands for “(From Vincy With Love) it combines high-end style with streetwear; through re-imagined looks. Drawing inspiration from a culture that thrives on innovation, the goal is to present original and exclusive pieces that bring to life…the story of street fashion”.
The FVWL customer is Vincentians and lovers of dynamic fashion alike. Vincentians support the brand with patriotism due to the logo being borrowed from the flag with the Gems of Antilles which are diamonds arranged in the shape of a V. This is a great take on creativity as Caribbeans love to represent their island and Vincentians are no different.
The Collection is called La Soufriere which takes its name from the active lava dome volcano on the Saint Vincent island. It compares a burning desire inside you to a volcanic eruption.
FVWL is making it’s way up the celebrity roster as you can see Black Ink Crew’s Puma and rap artist Lil Mama, Soulja Boy and more rocking FVWL. The founder of the fashion line would love to dress celebrities Kanye West and Pharell in his garments as their style and image embody the FVWL spirit. The future of FVWL will see collaborations with other creatives in the industry that can contribute to the street style movement.
In keeping true to the theme of fashion having a positive influence on youths FVWL has created a Love Letter campaign. This is an alignment between FVWL and their fan base; the process takes place with fans submitting written love letters and poems which will be imprinted into each individual garment. Therefore, every customer having a one-of-a-kind garment with a special love note just from them. This truly unique concept will have you literally walking around with love.
You can currently purchase all things FVWL exclusively at fvwlclothing.squarespace.com and www.vincylove.com and stay connected through Instagram @fvwlclothing