So lately there’s been uproar of unpleasant tweets and instagram post in regards to the latest campaign ad major retailor Gap has produced. The company has recently gotten some well-deserved heat for a marketing campaign that looks to have sexism written all over it. Images that appeared as part of a Gap Toddler campaign apparently sent to UK customers in an email and which, until recently, were also displayed on the brand’s website, show a boy and a girl representing two different personas: “The Little Scholar” and “The Social Butterfly.” Guess who got what.
Sexist marketing is always bad. But sexist marketing involving toddlers is definitely not a great idea. After all, there’s nothing like teaching susceptible minds that boys will one day grow up to discover the universe and time, while girls however will grow up to become princesses and unicorns. Obviously social media went in hard on the retailor and their latest mistake of an ad.
Given that it’s 2016, you’d think that a major corporation like Gap Inc. would have someone or a group of individuals to think this kind of an ad out, you know weight out its pros and cons, but I guess that’s not in the budget maybe. Or, given the company’s recent track record of bad controversial ads, heres another down below.
either society is just overly sensitive or maybe Gap’s marketing department needs an entire revamp. So far Gap hasn’t made a statement about this latest cringe worthy ad, but surely, given the social media outrage, something will come soon. What are your thoughts and opinions on this ad?
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