The moment you decide to go into business for yourself is a very pivotal moment. It is filled with emotions and many uncertainties. The ultimate goal of going into business is to create a solution for a problem. Of course, we all want to have financial gain and be able to provide for ourselves and loved ones.
But before that can happen, you must be willing to work and stay consistent. The entrepreneurial journey isn’t going to be easy or profitable in the beginning.
I recently got the opportunity to have a great conversation with Mompreneur Ranay Orton who has been successful with running her business through the Amazon.
Yes, “Amazon!” I had to ask her a few questions. Amazon is a huge platform that I know comes with money, opportunity, but also stress. A large platform means millions of eyes, on your business.
Before we get to the good stuff! I wanted to know a little about Ranay, and how she got started in the hair/beauty industry. More importantly why bonnets?
Ranay Orton is the Founder of Glow by Daye.
Her company sells satin bonnets, shower caps and so much more. Even a deep conditioning, heat cap.
Their mission is to “make your hair maintenance experience better with high quality, optimally designed products. We want to be apart of your hair care regimen to help you meet your hair goals whether it’s the length and/or moisture retention, prolonging hairstyles, or overall hair health.”
Me: What was the inspiration behind the Glow by Daye?
Ranay: As a self-proclaimed “lazy natural”, making the time to style, maintain, preserve, and do all the necessary things for optimal hair health is daunting for me on MOST days. This was the inspiration behind the Glow by Daye. I wanted better quality when it came to meeting my hair needs such as deep conditioning more effectively, maintaining moisture, preserving my current hairstyle or help with styling my hair naturally (twist sets, etc)
I LOVE my hair’s versatility, but the maintenance is enough to drive me insane sometimes especially being a mom of 2 busy, growing boys. Outside of all this, I truly want my hair to be as healthy as it can possibly be. So I have learned to embrace the simplest hacks in hair health. Protection and conditioning.
Before jumping into this endeavor, I had another business where I sold bath bombs. But after a while, I started to not have a true connection to it. I wanted to have a business that I not only was passionate about but could be genuinely connected too. My bonnets started from me being in the hospital ready to deliver my baby and needed to fit my braids in one.
I realized, if this was a problem for me then other women had to be dealing with the same issue.
Me: What are three adjectives that your husband would use to describe you?
I had to ask because, any woman that would dream big, and sell-through Amazon is very tenacious in my eyes.
Ranay: He would say I’m determined, crazy and caring because I’m not always concerned about money but more about serving the people.
Me: What are 3 business tips that you would suggest for other women?
1. Be patient with yourself and don’t beat yourself up.
2. Do your research.
3. Figure out who you want to serve and what your niche is.
Whew, chile #1 I can relate to for sure. I often (like many women) beat myself up and don’t give myself enough credit for what I’ve accomplished.
Me: What does self-care look like for you?
Ranay: I know this may sound crazy, but going to bed and getting rest. I also enjoy binging on Netflix movies, relaxing and more importantly cuddling with my husband.
Me: As an entrepreneur, how important is it to have a tribe? And what does yours look like?
Ranay: Having a tribe is very important. Being an entrepreneur can often feel like an emotional roller coaster. So having that support system is helpful. My tribe is huge; my husband is an entrepreneur, and my sister owns multiple businesses. Having them keeps me balanced.
Me: What are the 3 books that you suggest?
1. Rich dad poor dad
2. The millionaire fast lane
3. 4-hour workweek
Me: What’s your personal style?
Ranay: I would consider myself to be casually chic. I love heels, flats and overall being comfy. I also like streetwear.
Me: If I was to look in your purse. What would I see?
Randy: I don’t carry a purse. But I always have my wallet, laptop, phone, lipgloss and definitely a diaper.
Me: How do you find Balance?
Ranay: By being structured, scheduling hours for myself, and the business.
Me: What is a business weakness of yours?
Listening to other female entrepreneurs.
Me: Where would you like to see yourself in 2 years with your business?
Ranay: I will be selling more than bonnets. I will create a haircare system so you can take better care of your hair at home. I would also like to become more aligned with hair health and become a resource. Lastly I would like to create more brand recognition.
I really enjoyed speaking with Ranay, her passion and love of others will take her far. Being able to find a solution and being consistent during the process is commendable. Using Amazon to reach millions of people is a huge step and showcases anything is possible with hard work and dedication.
I recently received a healthy hair box from Glow by Daye. I wanted to see the products for myself. All I can say is wow!! The packaging and quality of the fabrics used to create the bonnets are exceptional. You can tell a lot of thought went into the production of these bonnets. Not too mention, I love how the bonnet has an adjuster to fit your head for comfort. I would highly recommend Glow By Daye. You’re not only getting a bonnet for hair protection, but you’re purchasing a quality-driven product made with love from a women that can relate to hair struggles.