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Gucci Goes Fur-Free

Gucci Goes Fur-Free

Photo: HighSnobiety

Is there still a place for fur in fashion?

For the past decade, the fashion industry has struggled to maintain its connection to the fur industry. High profile fashion brands, designers, and personalities have changed their outlook on fur as they move towards including more sustainable practices and materials as technological advances grow. Such as interactive fabrics, solar-powered features, 3D printing, smart clothes, wearables, shoe-tech, and online fittings. And, most of all fashion and technology collaborations. More designers are integrating gadgets like the Rebecca Minkoff clutch with Stelle Audio speakers, and Tory Burch’s Fitbit. It’s the best of both worlds, and nothing is off limits in the fashion industry; except fur.

Italian luxury brand, Gucci officially announced on Wednesday that they will become fur-free beginning with their Spring 2018 line.

This collection, which was shown at Milan Fashion Week in September, will be Gucci’s first without fur. “Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals,” Bizzari said at a London College of Fashion event. With the help of HSUS (Humane Society of the United States) and LAV (an Italian animal rights organization), Gucci is excited to take this next step and hopes it will help inspire innovation and raise awareness, changing the luxury fashion industry for the better,” president and CEO, Marco Bizzari.

“Following competitors like Armani and channels like Yoox who have already made this move, this is something to look forward to”, Pete Killian, Principal at The Cambridge Group. Under Gucci’s new anti-fur policy, Gucci pledges to ban the use of mink, coyote, raccoon, dog, fox, or any other animal bred or caught for fur. The remainder of Gucci’s fur pieces will be sold at a charity auction.

A model wearing Gucci Credit: GIUSEPPE CACACE/AFP/AFP/Getty Images

Sustainability has been an ongoing trend in the fashion industry, one that many designers will have to adapt to. More and more consumers push fashion brands to be held accountable; the fashion industry must accept a responsibility to help protect the environment. A number of fashion brands are pioneering sustainability initiatives, and implementing them into their network, business models, and mission. Considering the growing interest in sustainability, is the anti-fur decision a just a trend, or is it here to stay? “Next in line to be possibly removed is microplastics; as microplastics pollute the ocean”, Pete Killian.

Will Gucci’s decision to be anti-fur shift the dynamic of the fashion industry?


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