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Hijab in fashion takeover

Hijab in fashion takeover

“Younger Muslim women are embracing old traditions in new and personal ways”, Samantha, Sex and the City 2.

With all the turmoil, the fashion world is keeping the diversity coming. But, it’s more than culture it’s the feminist movement. This strong female voice is making a mark and taking over.

Halima Aden x CR
Halima Aden covers CR Fashion Book

Embracing culture and diversity, 19-year-old Halima Aden, is breaking norms and changing the way people think in modern day fashion.

“I never grew up seeing women that looked like me in magazines or on television and didn’t feel like I had a place in the world of fashion. I am honored to be apart of that change”, Halima Aden told Huffington Post.

Halima Aden x Allure
Halima Aden covers Allure Magazine

In November 2016, Halima appeared during the Miss Minnesota USA Pageant. Shortly after, Halima moved from the pageant stage to high fashion runway. Shattering stereotypes and paving the way as the first Hijab – wearing model to take to the runways. It’s no shock to see Kanye West found her first. She’s walked the Yeezy Season 5 collection, Max Mara Fall 2017 and Alberta Ferretti Fall 2017.  “I never knew that a woman wearing a Hijab could be a model”, Halima Aden told Telegraph.


Even designer, Anniesa Hasibuan, is the first to outfit all her models in hijabs. Inspired by her vibrant and diverse city, Jakarta. Anniesa presented her designs for New York Fashion Week 2016. Each look paired with gowns, suits, kimonos, and tunics of colorful silks, velvets, and brocades.

Islamic fashion is a rapidly growing industry, with a market worth around $2.9 billion. With a prediction to reach $488 billion by 2019.

Islamic fashion started in the 1980s, importing modest fashion along with other items for the Muslim population. Muslim women put together their own styles. National and international designers are involved in the sale of Islamic fashion. Brand marketers have noticed the target need and have made an effort to align their products with the core values of Islam.

Nike x Hijab
Nike even introduced a sports Hijab

Following the Hijab takeover each trendy fashion, regardless of the seasonal clothing style, includes some sort of head covering.


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