H&M took to Paris Fashion Week earlier this week to unveil their first-ever “see now, buy now” collection from its sleek styled Studio imprint. The abrupt availability wasn’t the only first for the Swedish label. The Parisian runway show also marked the debut of H&M Studio menswear collection, and to pretty much sum it up, the entire collection is bomb! With a sleek yet classic aesthetic throughout the showcase, to say the least, H&M did hold back on style with this eclectic collection of garbs.
Finally, a collection you can shop right off the runway!
Highlighted by a predominance of monochromatic pieces in the colorways of black, white, olive and vivid pink, the collection takes nods from ballet to offer a more modern take on athleisure’s comfort meeting functionality pledge. Said Pernilla Wohlfahrt, H&M Design & Creative Director, she says,
“With this collection we want to send a global message of love. There are a few pieces that carry the word, again and again, kind of like a ticker tape and as a constant reminder of what is important. It feels like now, more than ever, we all need positive feelings and thoughts in our lives.”
H&M Studio’s Spring/Summer 2017 collection is available in-stores and online now.
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