You might think that fashion is a very small and niche industry of its own. However, no matter what industry you’re in, fashion is something you should keep a careful eye on and a keen interest in. The latest fashions have a knock-on impact on so many different products or services. To make sure the latest trends don’t impact your business negatively, here’s a look at some of the ways you can get your brand involved in fashion.
Incorporate your brand into the latest fashion
If you’re a tradesperson, a delivery person, or a mechanic, what you wear probably isn’t one of your biggest concerns when you wake up every morning. As people are paying you to complete a job that often involves getting your hands dirty, you might think they simply wouldn’t care about what you’re wearing. While the customer might be comfortable with you wearing any old top and jeans, you could be missing out on a massive marketing opportunity. For example, if you wear a top with your company’s logo on it, the customer will know exactly who you are when you appear on their doorstep. You’ll also make a first impression that suggests you care about the reputation of your business and therefore are more likely to offer a great product or service. Even if you’re not working on a job, simply wearing this outfit while you’re traveling between jobs or even picking up some lunch can spread awareness of your brand. Simply find a high-quality branding company, like anthembranding.com, that can put your logo on any piece of clothing. Then be prepared to talk to new potential customers when they stop you and ask exactly what the logo is on your top, hat, or even your socks.
Show off your style in your promotional material
If you work in an industry where developers are always trying to improve the products or services you sell, you want to make your product look the most modern and advanced as possible. One of the best ways to do this is to feature people with the latest fashion in any of your marketing material, whether that be a photo shoot for a brochure or a video for a television advert. You might think that nobody would care about what the models in your shoot are wearing. However, if you show someone using a device like a phone while wearing the latest fashion, not only does it make your product look more stylish, but it also shows the photos or video was taken very recently, meaning the product is very new.
Get the most fashionable stars using your brand
You might think fashion influencers only ever blog about fashion. In fact, while their core content might be about fashion, many fashion influencers often also talk about other products on their social media accounts. Consider working with one of these influencers to create a paid post where they showcase your product. Seeing their favorite and trusted influencer talk about your product is a great way to persuade new people to buy it.