How to Start Your Own Successful Fashion Business

Are you thinking about setting up your own fashion business? If so, you should be aware that it’s an extremely competitive business and only the fittest survive in this industry. However, if you approach this type of business venture in the proper way, you could eventually build up a thriving organization that is successful for many years to come. Below are some of the main things you need to do to start your own successful fashion business.

Create Realistic Goals and Plans

It’s vital to understand exactly what you want to achieve when you start your fashion business. You need to identify your target market, decide what fashion products you intend to sell, where you intend to sell, who your suppliers will be, what budget you will have and much more. Once you have compiled all of this information, you can set more realistic goals and put plans in place that will help you reach your goals.

Training and Education

The business world can be a complicated and difficult place to operate in. This is why you need to prepare yourself as much as possible for this challenging environment. A range of online business courses such as the masters in business administration program are the perfect solution for those who want to get a greater insight into running a business and applying effective strategies. An online masters in business administration can be completed in your own time and from any location, so it’s a much more flexible way to learn.


When it comes to fashion, today’s shoppers have a wide range of options. This means you have to stand out from the crowd. Building a brand people trust is the most effective way to do this. Your brand should be consistent on all of your advertising materials, in your store, on your website and on your social media accounts. Over time you want your brand to be associated with value, luxury or some other characteristic shoppers look for.

Sales and Marketing

Without sales, your fashion business won’t last very long. How you sell and market your fashion items is something you need to think about carefully. In most cases, you will need to set up some kind of physical store where your products are displayed and shoppers can try on these items. Signs and other traditional marketing strategies will send customers to this store.

To reach an even bigger audience, you need to look to the internet and find ways to sell and market to local people and shoppers who live further afield. Setting up an online fashion store allows you to do this and you can also place your business in front of huge numbers of people through social media. The fashion industry is visual in nature and huge numbers of people on social media websites like to look at videos and images of the latest fashion items, so you should publish as much of this type of content as possible when you are promoting your business and your products.

Starting your own fashion business is a big step to take. However, it could become the best decision you ever make, so long as you take into account the points made above.



Julian R. Lark is a distinguished entrepreneur and award-winning stylist, sought after for his take on classic glamour. Having over a decade of experience coupled with a degree in Fashion, Lark has made himself an integral part in creating breathtaking moments for countless Hollywood celebrities. As a tastemaker in fashion, he has launched an online boutique and showroom in Atlanta to make breathtaking moments accessible to his growing audience. Julian forged his own path by creating the nationally published Kontrol Magazine as Editor-in-chief and lead stylist. He has crafted memorable moments for Hollywood icons like Anita Baker, Lynn Whitefield, Toni Braxton and Lil’ Kim. He’s been called upon to work on projects for numerous studios and networks including FX, Netflix, Bravo, OWN, WeTV and VH1. Press features of his work include Huffington Post, People, US Weekly, E! News, The View, and The Wendy Williams Show. In addition to his work as a stylist, in 2014 Julian launched his first stylist class, which is designed to help aspiring stylist learn how to build a successful career in the industry. Continuing to leverage his audience he has launched his own cosmetics line, and agency for stylist. Julian has proven himself to be a creative visionary and industry zealot. His drive, coupled with his uncanny ability to empower through fashion and style will undoubtedly ensure constant growth, both personally and professionally, in fashion and beyond.

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