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Indigo & Blue Blue Jean.

Indigo & Blue Blue Jean.


By: Eric Kelley II 

Get to know the brand that is keeping the hue Indigo alive! Blue Blue Japan is a clothing label based out the Tokyo Brand Okura. Now that Blue Blue Japan is making staple pieces of beautiful Indigo, they’re becoming pretty popular in the wardrobes of those fashionistos of high fashion.


If you haven’t noticed Indigo is having a big moment in the world of fashion without getting sucked up and overused like joggers and fitted man tights. *Yikes*. This moment is mostly created by Blue Blue Japan. The company’s deep blue dye technique has been used for centuries in the Japanese and just like most things in Japanese culture, tradition is infused into everything. Why would their process of developing clothing be any different? Even street fashion wearers understand that if it ain’t broke to fix it, just wear it. That’s exactly what influencers and highly read bloggers are doing with the hue Indigo and Blue Blue Japan.


They’ve made the trend of vacation shirts more elegant. They’ve developed blue jeans that are to die for. They’ve even made funky big polka dotted indigo flight jackets to spice up this fall. With the limited amount of clothing they put out, Blue Blue Japan is a treasure to have in your wardrobe, no matter what you purchase from them. Even though the price points are a bit high, all of it’s worth it. It’s always nice to add a “break the budget” item in your closet.


GQ says “ This is very good news for you, style-minded man, because their range of resist dyed indigo vacation shirts and block printed tees are exactly the type of under-the-radar grail that’ll win you serious style cred. Who wouldn’t want to walk the streets of Paris or New York or Los Angeles or, Kansas City for that matter”


With a great review from GQ, you can’t go wrong with Blue Blue Jean or the trend of wearing Indigo this season! Take a gander at their products on the international online retailer Mr. Porter and as always stay fly trendsetters.




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