In 2013 Jay-Z introduced “cousins” art and Hip Hop in a simplistic show room at New York’s Pace Gallery. The Tom Ford rapper performed his track “Picasso Baby.”
The intimate performance was inspired by famous performance artist Marina Abramovic’s MoMA piece “The Artist is Present.”
Originally when Abramovic did her exhibition in 2010 she sat in the museum for three months. Allegedly Jay-Z said yes to help the Marina Abramovic Institute in return for an adaptation to her project.
Abramovic says the deal was a “one-way transaction.”
In a Spike Art Magazine interview Abramovic described the “transaction” as something she would never do again.
Abramovic said she was “very pissed” and the main reason she gave consent to the adaption was so Jay-Z could help her institute, which apparently “he didn’t.”
The artist has appeared with Lady Gaga, who Abramovic says has done great work for her by using her celebrity to expose her art to a younger demographic.
The Jay-Z show was something very different to Abramovic she said, “I was really naive in this kind of world. It was really new to me, and I had no idea that this would happen. It’s so cruel, it’s incredible. I will stay away from it for sure.”